"Empathetic UX Writer: Crafting Inclusive Experiences for All"

Kim Wallace

Starting at

/hr

About this service

Summary

I offer comprehensive content solutions tailored to enhance user experiences. My unique approach combines a deep understanding of user needs with expertise in crafting clear, accessible, and engaging content, ensuring that every interaction with the product or platform is intuitive, inclusive, and memorable.

Process

When onboarding a new client, I begin by conducting thorough research into the client's target audience, goals, and existing content. This includes analyzing user personas, conducting content audits, and understanding the client's brand voice and objectives. Based on these insights, I collaborate closely with the client to develop a tailored content strategy that prioritizes user needs and aligns with the client's vision. Throughout the process, I emphasize open communication, iterative feedback loops, and user testing to ensure that the final deliverables meet and exceed the client's expectations while delivering exceptional user experiences.

What's included

User Persona Analysis
Research and analysis of target user demographics, behaviors, and preferences to tailor the content strategy to the audience's needs.
Content Audit
Evaluation of existing content to identify strengths, weaknesses, and areas for improvement in terms of clarity, accessibility, and alignment with brand voice.
Content Guidelines
Development of guidelines for tone, style, language, and messaging to ensure consistency and coherence across all touchpoints.
Microcopy Recommendations
Suggestions for optimizing microcopy elements such as button labels, error messages, and tooltips to enhance user comprehension and interaction.
Accessibility Considerations
Integration of accessibility principles and guidelines to ensure that content is inclusive and usable for all users, including those with disabilities.
SEO Strategy
Recommendations for incorporating search engine optimization (SEO) best practices into the content strategy to improve discoverability and visibility.
Content Calendar
A proposed schedule for content creation, publication, and updates to maintain a consistent and engaging user experience over time.
User Testing Plan
A plan for conducting user testing to gather feedback on the effectiveness and usability of the content strategy, with recommendations for iterative improvements based on user insights.