What's included

• User Persona Analysis

  Research and analysis of target user demographics, behaviors, and preferences to tailor the content strategy to the audience's needs.

• Content Audit

  Evaluation of existing content to identify strengths, weaknesses, and areas for improvement in terms of clarity, accessibility, and alignment with brand voice.

• Content Guidelines

  Development of guidelines for tone, style, language, and messaging to ensure consistency and coherence across all touchpoints.

• Microcopy Recommendations

  Suggestions for optimizing microcopy elements such as button labels, error messages, and tooltips to enhance user comprehension and interaction.

• Accessibility Considerations

  Integration of accessibility principles and guidelines to ensure that content is inclusive and usable for all users, including those with disabilities.

• SEO Strategy

  Recommendations for incorporating search engine optimization (SEO) best practices into the content strategy to improve discoverability and visibility.

• Content Calendar

  A proposed schedule for content creation, publication, and updates to maintain a consistent and engaging user experience over time.

• User Testing Plan

  A plan for conducting user testing to gather feedback on the effectiveness and usability of the content strategy, with recommendations for iterative improvements based on user insights.