Develop the first branding concept based on the client's vision for the brand. In this phase, we'll establish brand direction, tone, and the first typography and color options. This is a 1:1 with the client in order to develop the brand's direction.

Once approved, we will move to the branding phase. Based on the client's requirements, we'll dive deep into the branding applications, such as print media, digital assets, social media templates, marketing applications, website design, animation... (A full branding asset delivery will be established with the client before the project starts.)

I will deliver an extensive PDF document that outlines every aspect of the brand's visual identity, defines rules for its use, provides application examples, outlines dos and don'ts, and provides guidelines for future use.

The final stretch will be delivering a comprehensive package of documents for digital and print usage. These files will be in several formats, such as PNG, AI, SVG, and PDF. In addition, the client will also have access to a Figma file with a vast library of every asset designed throughout the process.