Strategic, Custom Logo Design by Santiago Barrionuevo

Strategic, Custom Logo Design

Santiago Barrionuevo

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About this service

Summary

I create custom logo designs that combine strategy, creativity, and craftsmanship to build strong, memorable brands. Every project begins with research and a clear understanding of your business goals — resulting in a logo that communicates your values and stands out across all platforms.

With over a decade of experience, I focus on timeless design, clear communication, and attention to detail. You’ll receive unique concepts, professional revisions, and all final files ready for print and digital use. My goal is to deliver a brand identity that feels authentic, scalable, and built to last.

Process

My Logo Design Process

1. Discovery & Brief We begin with a short questionnaire or conversation to understand your business, audience, and vision. This helps define your brand’s personality and direction before any design work starts. 2. Research & Inspiration I analyze your market, competitors, and visual references to find opportunities for differentiation. From there, I build a creative foundation — moodboards, tone, and style cues — that guide the design phase. 3. Concept Development I create 3 original logo concepts, each with a unique approach based on your brand goals. These aren’t random variations — each concept explores a distinct visual strategy.

4. Presentation & Feedback You’ll receive a detailed presentation (with mockups and rationales) so you can clearly visualize how each logo would live in the real world. You select your favorite direction and share feedback.

5. Refinement & Finalization We refine your chosen concept to perfection — adjusting balance, color, typography, and details until everything feels cohesive and timeless.

6. Delivery & Files Once approved, you’ll receive all final files: editable vector files (AI, EPS, SVG), transparent PNGs, and print-ready PDFs — organized and ready for both web and print use.

7. Optional Add-ons Need more? I can also create a brand style guide, social media kit, or merch mockups to help you launch your brand with consistency and confidence.

FAQs

How many logo concepts will I receive?
You’ll receive 3 original logo concepts, each crafted from scratch to explore different creative directions. These aren’t variations — they’re unique ideas built around your brand’s goals and personality.
Can I request revisions?
Absolutely. I’ll refine your chosen concept until it feels perfect within the included revision rounds. My goal is to make sure you’re 100% confident with the final result.
What files will I get once the logo is complete?
You’ll receive editable vector files (AI, EPS, SVG), high-resolution PNGs with transparent background, and print-ready PDFs — everything you need for web, print, and merchandise.
Do you design other brand materials too?
Yes! I can create complete brand identity packages, including brand guidelines, business cards, stationery, and social media kits. Just message me for a custom offer.
How long does it take to complete a logo?
Most projects are completed within 1–2 weeks, depending on communication and revisions. I focus on quality and thoughtful design — never rushed templates.

What's included

Custom Logo Concepts
You’ll receive 3 original logo concepts, each crafted to reflect your brand’s values, tone, and target audience — not just variations of one idea.
Transparent Logo Files
High-resolution PNG files with transparent backgrounds, perfect for placing your logo seamlessly on any color, photo, or surface.
Fully Editable Vector Files
Scalable vector files (AI, EPS, or SVG) that preserve perfect quality for print, web, and large-format applications — fully editable in Adobe Illustrator.
Print-Ready Files
High-quality PDF and PNG files optimized for professional printing — ideal for business cards, packaging, and signage.
Real-World 3D Mockups
Photorealistic mockups showcasing how your logo looks in real life — from signage to stationery — helping you visualize your brand’s impact.
Master Source Files
All working design files (AI, EPS, or PSD) organized and ready for future editing or brand expansion — giving you complete creative ownership.

Example projects