Most e-commerce sites lose customers somewhere between landing on the homepage and clicking "add to cart." It's rarely the product. It's usually the layout, the trust signals, the friction at checkout, the way information is hierarchically wrong. I design e-commerce experiences that fix that gap and turn browsing into buying.

I work across Shopify, WooCommerce, and custom e-commerce platforms. Recent results include 45% conversion improvement and 35% cart abandonment reduction across various retail and DTC brands. Past projects span luxury jewelry (BabyGold), fashion, lifestyle, and direct-to-consumer products.

Deliverables include a full Figma design system, responsive layouts for desktop/tablet/mobile, optimized product page templates, streamlined checkout flow, and developer-ready specs for clean Shopify or custom build handoff.