CPG Packaging Design SystemMichael Deschenes
I design CPG packaging that makes products feel credible, premium, and ready to scale.
This is not just about looking good.
Every packaging decision is made to reduce buyer hesitation, communicate quality instantly, and work seamlessly across ecommerce, retail, and marketing.
Ideal for brands preparing for launch, relaunch, or serious growth.
What's included
Packaging strategy and creative direction
Defines the visual approach, positioning, and hierarchy so the packaging communicates quality and trust at a glance.
Primary packaging design
The main package design that represents the product on shelf and online.
Secondary packaging or label system
Supporting labels or variants designed to stay consistent across SKUs and formats.
Front and back label layouts
Clear, compliant layouts that balance branding, benefits, and required information.
Claims and information hierarchy
Organizes benefits, ingredients, and messaging so buyers understand the product instantly.
Print-ready production files
Final files prepared for accurate manufacturing and printing.
Dieline setup and preparation
Packaging files built to fit the physical package correctly.
Ecommerce-ready packaging visuals
Packaging designed to perform well in product photos and online listings.
Scalable SKU system
A repeatable framework for future products and variants.
FAQs
Most projects take 3 to 5 weeks, depending on scope and feedback speed.
I don’t print, but I prepare files correctly and coordinate with your printer or manufacturer as needed.
Yes. I can design on an existing dieline or help prep one if needed.
Revisions are collaborative and focused. Most projects are finalized within 3 structured rounds.
Yes. Packaging is designed to perform on screen and on shelf.
I design with compliance in mind, but final regulatory approval is the client’s responsibility.
Yes. The system is built to expand without redesigning from scratch.
Your product details, target audience, any existing brand assets, and production specs if available.
CPG Packaging Design SystemMichael Deschenes
Contact for pricing
I design CPG packaging that makes products feel credible, premium, and ready to scale.
This is not just about looking good.
Every packaging decision is made to reduce buyer hesitation, communicate quality instantly, and work seamlessly across ecommerce, retail, and marketing.
Ideal for brands preparing for launch, relaunch, or serious growth.
What's included
Packaging strategy and creative direction
Defines the visual approach, positioning, and hierarchy so the packaging communicates quality and trust at a glance.
Primary packaging design
The main package design that represents the product on shelf and online.
Secondary packaging or label system
Supporting labels or variants designed to stay consistent across SKUs and formats.
Front and back label layouts
Clear, compliant layouts that balance branding, benefits, and required information.
Claims and information hierarchy
Organizes benefits, ingredients, and messaging so buyers understand the product instantly.
Print-ready production files
Final files prepared for accurate manufacturing and printing.
Dieline setup and preparation
Packaging files built to fit the physical package correctly.
Ecommerce-ready packaging visuals
Packaging designed to perform well in product photos and online listings.
Scalable SKU system
A repeatable framework for future products and variants.
FAQs
Most projects take 3 to 5 weeks, depending on scope and feedback speed.
I don’t print, but I prepare files correctly and coordinate with your printer or manufacturer as needed.
Yes. I can design on an existing dieline or help prep one if needed.
Revisions are collaborative and focused. Most projects are finalized within 3 structured rounds.
Yes. Packaging is designed to perform on screen and on shelf.
I design with compliance in mind, but final regulatory approval is the client’s responsibility.
Yes. The system is built to expand without redesigning from scratch.
Your product details, target audience, any existing brand assets, and production specs if available.
Contact for pricing