Branding: Build trust & engagement at brand and product launch.

Trevor Soh

(0)

Starting at

8,800

About this service

Summary

Branding is what the buyer sees as they step into your world. When executed well, this interface between the brand and buyer creates immediate trust and drives engagement.

It's therefore vital to be in the trusted hands of an experienced associate. I bring 16-20 years in branding and campaign design across over 40 clients in consumer and corporate sector. My work in branding will help lay a strong foundational branding ecosystem that embodies the core concepts of your brand in a language you connects with.

The Branding Ecosystem that will help you to establish immediate trust between your brand and the buyer. And once your campaigns and advertising strategies arrive at the execution stage, your branding if properly implemented, will help drive engagement.

Process

Client Briefing, Research and Discovery. I digest the brief and its wider context and desired outcomes. I research various possible solutions. I share a few solutions that present themselves for discussion. Research is undertaken to bring clarity to how your buyer would best be communicated to. Prerequisites: The Marketing Team will need to have its Messaging Pillars, Value Proposition and Target Audiences clearly defined prior to this process commencing. Stakeholders: Only two people at most on the client-side should be involved in this process - often the CEO and CMO, or CMO and Global Marketing Director. The biggest threat to a branding ecosystem solution and your marketing investment is the process of 'design by committee'. Agreement is very rarely found in the realm of brand communication due to the hundreds of potential solutions one may arrive at, and the doubt cast upon projects by unqualified opinions.

Development. Formulation of possible visual language that supports the messaging and value proposition. I checking in with your Key Decision Maker (CMO, Marketing Director) at intervals to ensure progress is aligning with the brand and outcomes. You will receive a document at each key update that helps you build and understanding of the solution.

Refinement. The small details of the design are iterated on and developed to strengthen engagement and usability. This might include working on the lighting, contrast, angle, textures for that added brand impact. At this stage, test flyer and business card, which we use to develop Call-to-actions and other secondary devices that will be developed to give shape to the buyer experience.

The Final Product. The final brand guide and ecosystem assets are sent via file transfer. The outcome should inspire confidence in your brand, create a sense of trust and clarify your brand strengths.

What's included

Branding Ecosystem Kit and Assets
A package that contains an Ecosystem of your new Brand Elements that will help your brand establish immediate trust between brand and buyer. Once your campaigns and advertising strategies arrive at the execution state, your branding will help drive engagement. The Ecosystem will include: Logomark, Brand imagery, Typefaces/Fonts, Icons, Textures, Colours and Patterns, 2 x mockup images to help guide and define the tone and presence of the brand.
Brand Guide
A guide that briefly explains how you can deploy the elements of the Branding Ecosystem. These are visual language that bring all visual elements together as a cohesive supporting structure around your market messaging. Prerequisites: You will need to have established your marketing pillars and proposition before we embark on this process. I have a network of branding specialist who can help with this messaging if needed.

Example projects