Visual Identity Design

Kenny Owolawi

(0)

Starting at

/hr

About this service

Summary

I am excited to collaborate with you to create a comprehensive visual identity for your brand. I believe that a strong visual identity can dramatically enhance brand recognition and help establish a compelling presence in your target market.

Our work together will unfold in several distinct stages:

Preliminary Meeting: We will commence our project with a comprehensive discussion where we will delve into your brand aspirations, goals, and unique value proposition. This discussion is vital as it will help me understand your vision and tailor my designs to match it.

Research and Discovery: Upon understanding your brand aspirations, I will embark on detailed research to gain insights into your audience, industry, and competitors. This stage will equip me with the necessary understanding to create a visual identity that resonates with your target audience and stands out from the competition.

Logo Design: The logo design process will follow, which typically takes between 1 to 2 weeks. It's worth noting that extended feedback periods may affect this timeline and could impact subsequent stages. Therefore, timely feedback is critical to keep the project on schedule.

Visual Identity Branding: Once we have the logo finalized, I will commence the full brand identity design. This involves creating a consistent visual language for your brand, including color palette, typography, imagery style, and any additional brand elements. The design process for the brand guide will take no less than a month, and it can only commence once the logo design has been approved.

To ensure we meet your expectations, we will have regular check-ins and collaboration throughout each stage of the process. This will help ensure that the final deliverable aligns seamlessly with your vision and meets your business needs.

I must clarify that my scope of work covers a specific time period, as detailed in our contract. Should there be additional feedback or requests after this period, those would incur additional costs.

I believe open communication and clear expectations are vital to the success of our project. I look forward to creating a compelling visual identity that will elevate your brand to new heights.

What's included

Research and Discovery
Understanding the client's industry, audience, competitors, and the vision for the brand.
Design Exploration
This stage involves creating mood boards, sketching initial concepts, and experimenting with various design styles that align with the brand's personality and target audience. Deliverable: Mood boards and initial concept sketches.
Logo Design
Developing a unique, impactful logo that visually represents the brand. Deliverables: Primary and secondary logos in different formats and a logo usage guide.
Color Palette
Choosing the colors that will represent the brand. Deliverables: A defined color palette with primary and secondary colors, along with their hex, RGB, and CMYK codes.
Typography
Defining the fonts used in the brand's communications. This includes primary and secondary typefaces, font sizes, line heights, and letter spacing. Deliverable: A typography guide and font files.
Imagery / Illustration Style
Specifying the style of any photos, illustrations, icons, or other graphical elements to be used in the brand's visual communications. Deliverables: A visual style guide and a set of example images/illustrations/icons.
Brand Elements
Designing any additional visual elements like patterns, textures, or shapes that will be used in the brand's design assets. Deliverable: A collection of brand elements and a guide to using them.
Brand Guidelines/Style Guide
Compiling all the visual elements into a comprehensive document that ensures consistency in all future designs. This document details how to use the logo, color palette, typography, imagery, and brand elements.
Marketing Collateral Design
Applying the visual identity to some key marketing assets, such as business cards, letterheads, social media profiles, or a website. Deliverable: Final design files for key marketing assets.
Presentation and Revisions
Presentation of designs, gathering feedback, and revising as necessary. The deliverable at this stage would be the final versions of all the previous stages' deliverables.