Authentic Visual Identity
Starting at
$
1,200
About this service
Summary
FAQs
If I want to change something after the approval of a stage, is it possible?
No, once a stage is approved, it's not possible to go back. The approval stages are meant to validate the work created, aligning expectations and ensuring we move forward with a unified approach.
What exactly is included in the final delivery of the files? Will I receive editable files?
The final delivery includes all the brand files in .AI, PDF, PNG, and EPS formats. You will not receive editable files; you will get the finalized files ready for use.
If I'm not sure about the colors or style of the brand, will you help me define them?
Yes, the briefing includes a section for colors, designed to help you communicate your preferences. This process ensures that we understand your vision for the brand.
Can I use the mockups from the presentation as official brand materials?
No, the mockups are just visual models used to give you an idea of the brand’s application. It's recommended to use them as examples, but not as the final materials for your brand.
Do you also apply the visual identity to my social media or physical materials?
No, I only develop the brand design. If you need implementation on materials, you can request a separate service for that.
How many logo options do I receive before the final choice?
You will receive only one option, but with complete creative reasoning behind this single idea. The “DNA” stage is where we discuss the design and ensure it aligns with your brand’s identity.
Do you offer support after the final delivery if I need adjustments or new applications?
Support is available only through a separate contract for post-delivery adjustments or new applications.
What is the difference between the brand’s DNA and the visual presentation?
The “DNA” of the brand is the name of the second stage of creation, where we define the essence of the brand. The presentation is the application of this DNA to the materials your company uses.
If the project delays due to pending approvals on my side, does the deadline change?
Yes, if the approval process is delayed, the project timeline will also be affected.
Do you also create the brand manual or guide for using the visual identity?
Yes, a small manual for the use of the visual identity is included.
What's included
Visual Identity Creation Process
Estimated duration: Approximately 5 weeks (about 1 month and 1 week) Each stage involves client feedback and approval to ensure full alignment throughout the project.
1. Strategic Briefing
The process begins with a detailed questionnaire. Here, we gather all essential information about the brand: history, goals, target audience, desired perception, and references. This forms the foundation that guides the entire development of the project.
2. Color Proposal
With the briefing validated, we move on to defining the brand’s color palette. Colors are key to expressing the brand’s essence and building an emotional connection with the audience. The proposal is submitted for approval before advancing to the next stages.
3. Brand DNA
After the color palette is approved, we develop the brand’s full visual DNA. During this phase, we create: - Logo - Custom typography - Unique graphic elements - Supporting visual assets This stage brings out the full personality of the brand and shapes its unique identity.
4. Visual Presentation
With the brand DNA approved, we apply the visual identity to realistic mockups relevant to the client’s brand universe. This presentation helps visualize how the brand will come to life in practice, whether on packaging, stationery, social media, or communication materials.
5. Implementation & Final Delivery
Once the presentation is approved, we finalize the project by organizing and saving all brand files, ready for use across all applications.
Example projects
Duration
5 weeks
Skills and tools
Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop