Authentic Visual IdentityJoão Carlos
Custom logo designs and visual identities that go beyond the ordinary, helping brands express their true personality.
A fully collaborative process ensuring every detail reflects the client’s vision while combining creativity and strategy.
Distinctive and creative design that stands out in a crowded market.
Projects built from scratch, delivering authentic, thoughtful results that deeply connect with the audience.
What's included
Visual Identity Creation Process
Estimated duration: Approximately 5 weeks (about 1 month and 1 week)
Each stage involves client feedback and approval to ensure full alignment throughout the project.
1. Strategic Briefing
The process begins with a detailed questionnaire. Here, we gather all essential information about the brand: history, goals, target audience, desired perception, and references. This forms the foundation that guides the entire development of the project.
2. Color Proposal
With the briefing validated, we move on to defining the brand’s color palette. Colors are key to expressing the brand’s essence and building an emotional connection with the audience. The proposal is submitted for approval before advancing to the next stages.
3. Brand DNA
After the color palette is approved, we develop the brand’s full visual DNA. During this phase, we create:
- Logo
- Custom typography
- Unique graphic elements
- Supporting visual assets
This stage brings out the full personality of the brand and shapes its unique identity.
4. Visual Presentation
With the brand DNA approved, we apply the visual identity to realistic mockups relevant to the client’s brand universe. This presentation helps visualize how the brand will come to life in practice, whether on packaging, stationery, social media, or communication materials.
5. Implementation & Final Delivery
Once the presentation is approved, we finalize the project by organizing and saving all brand files, ready for use across all applications.
FAQs
No, once a stage is approved, it's not possible to go back. The approval stages are meant to validate the work created, aligning expectations and ensuring we move forward with a unified approach.
The final delivery includes all the brand files in .AI, PDF, PNG, and EPS formats. You will not receive editable files; you will get the finalized files ready for use.
Yes, the briefing includes a section for colors, designed to help you communicate your preferences. This process ensures that we understand your vision for the brand.
No, the mockups are just visual models used to give you an idea of the brand’s application. It's recommended to use them as examples, but not as the final materials for your brand.
No, I only develop the brand design. If you need implementation on materials, you can request a separate service for that.
You will receive only one option, but with complete creative reasoning behind this single idea. The “DNA” stage is where we discuss the design and ensure it aligns with your brand’s identity.
Support is available only through a separate contract for post-delivery adjustments or new applications.
The “DNA” of the brand is the name of the second stage of creation, where we define the essence of the brand. The presentation is the application of this DNA to the materials your company uses.
Yes, if the approval process is delayed, the project timeline will also be affected.
Yes, a small manual for the use of the visual identity is included.
Starting at$1,200
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
Service provided by
João Carlos Campinas, Brazil
Authentic Visual IdentityJoão Carlos
Starting at$1,200
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
Custom logo designs and visual identities that go beyond the ordinary, helping brands express their true personality.
A fully collaborative process ensuring every detail reflects the client’s vision while combining creativity and strategy.
Distinctive and creative design that stands out in a crowded market.
Projects built from scratch, delivering authentic, thoughtful results that deeply connect with the audience.
What's included
Visual Identity Creation Process
Estimated duration: Approximately 5 weeks (about 1 month and 1 week)
Each stage involves client feedback and approval to ensure full alignment throughout the project.
1. Strategic Briefing
The process begins with a detailed questionnaire. Here, we gather all essential information about the brand: history, goals, target audience, desired perception, and references. This forms the foundation that guides the entire development of the project.
2. Color Proposal
With the briefing validated, we move on to defining the brand’s color palette. Colors are key to expressing the brand’s essence and building an emotional connection with the audience. The proposal is submitted for approval before advancing to the next stages.
3. Brand DNA
After the color palette is approved, we develop the brand’s full visual DNA. During this phase, we create:
- Logo
- Custom typography
- Unique graphic elements
- Supporting visual assets
This stage brings out the full personality of the brand and shapes its unique identity.
4. Visual Presentation
With the brand DNA approved, we apply the visual identity to realistic mockups relevant to the client’s brand universe. This presentation helps visualize how the brand will come to life in practice, whether on packaging, stationery, social media, or communication materials.
5. Implementation & Final Delivery
Once the presentation is approved, we finalize the project by organizing and saving all brand files, ready for use across all applications.
FAQs
No, once a stage is approved, it's not possible to go back. The approval stages are meant to validate the work created, aligning expectations and ensuring we move forward with a unified approach.
The final delivery includes all the brand files in .AI, PDF, PNG, and EPS formats. You will not receive editable files; you will get the finalized files ready for use.
Yes, the briefing includes a section for colors, designed to help you communicate your preferences. This process ensures that we understand your vision for the brand.
No, the mockups are just visual models used to give you an idea of the brand’s application. It's recommended to use them as examples, but not as the final materials for your brand.
No, I only develop the brand design. If you need implementation on materials, you can request a separate service for that.
You will receive only one option, but with complete creative reasoning behind this single idea. The “DNA” stage is where we discuss the design and ensure it aligns with your brand’s identity.
Support is available only through a separate contract for post-delivery adjustments or new applications.
The “DNA” of the brand is the name of the second stage of creation, where we define the essence of the brand. The presentation is the application of this DNA to the materials your company uses.
Yes, if the approval process is delayed, the project timeline will also be affected.
Yes, a small manual for the use of the visual identity is included.
$1,200