Authentic Visual Identity by João Carlos Authentic Visual Identity by João Carlos
Authentic Visual IdentityJoão Carlos
Cover image for  Authentic Visual Identity
Custom logo designs and visual identities that go beyond the ordinary, helping brands express their true personality.
A fully collaborative process ensuring every detail reflects the client’s vision while combining creativity and strategy.
Distinctive and creative design that stands out in a crowded market.
Projects built from scratch, delivering authentic, thoughtful results that deeply connect with the audience.

What's included

Visual Identity Creation Process
Estimated duration: Approximately 5 weeks (about 1 month and 1 week) Each stage involves client feedback and approval to ensure full alignment throughout the project.
1. Strategic Briefing
The process begins with a detailed questionnaire. Here, we gather all essential information about the brand: history, goals, target audience, desired perception, and references. This forms the foundation that guides the entire development of the project.
2. Color Proposal
With the briefing validated, we move on to defining the brand’s color palette. Colors are key to expressing the brand’s essence and building an emotional connection with the audience. The proposal is submitted for approval before advancing to the next stages.
3. Brand DNA
After the color palette is approved, we develop the brand’s full visual DNA. During this phase, we create: - Logo - Custom typography - Unique graphic elements - Supporting visual assets This stage brings out the full personality of the brand and shapes its unique identity.
4. Visual Presentation
With the brand DNA approved, we apply the visual identity to realistic mockups relevant to the client’s brand universe. This presentation helps visualize how the brand will come to life in practice, whether on packaging, stationery, social media, or communication materials.
5. Implementation & Final Delivery
Once the presentation is approved, we finalize the project by organizing and saving all brand files, ready for use across all applications.
FAQs

Starting at$1,200
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
Service provided by
João Carlos Campinas, Brazil
Authentic Visual IdentityJoão Carlos
Starting at$1,200
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
Cover image for  Authentic Visual Identity
Custom logo designs and visual identities that go beyond the ordinary, helping brands express their true personality.
A fully collaborative process ensuring every detail reflects the client’s vision while combining creativity and strategy.
Distinctive and creative design that stands out in a crowded market.
Projects built from scratch, delivering authentic, thoughtful results that deeply connect with the audience.

What's included

Visual Identity Creation Process
Estimated duration: Approximately 5 weeks (about 1 month and 1 week) Each stage involves client feedback and approval to ensure full alignment throughout the project.
1. Strategic Briefing
The process begins with a detailed questionnaire. Here, we gather all essential information about the brand: history, goals, target audience, desired perception, and references. This forms the foundation that guides the entire development of the project.
2. Color Proposal
With the briefing validated, we move on to defining the brand’s color palette. Colors are key to expressing the brand’s essence and building an emotional connection with the audience. The proposal is submitted for approval before advancing to the next stages.
3. Brand DNA
After the color palette is approved, we develop the brand’s full visual DNA. During this phase, we create: - Logo - Custom typography - Unique graphic elements - Supporting visual assets This stage brings out the full personality of the brand and shapes its unique identity.
4. Visual Presentation
With the brand DNA approved, we apply the visual identity to realistic mockups relevant to the client’s brand universe. This presentation helps visualize how the brand will come to life in practice, whether on packaging, stationery, social media, or communication materials.
5. Implementation & Final Delivery
Once the presentation is approved, we finalize the project by organizing and saving all brand files, ready for use across all applications.
FAQs

$1,200