A Shopify storefront built from an empty folder — not a marketplace theme with your colours swapped in.

Who it's for: brands whose product deserves better than the same theme every competitor is running, and who need the store to stay editable once I'm gone.

What that gets you: a custom Online Store 2.0 theme in Liquid, with reorderable homepage sections and a small set of colour tokens driving the whole store. You add a product, change a section order or re-theme the shop in the Shopify admin — no developer, no theme edit.

I write the front-end in vanilla JavaScript where possible: no frameworks, no build steps, nothing for a future developer to untangle. Add-to-cart without a page load, unavailable variants disabled before you click, reduced-motion respected throughout.

Work in this area includes Noor (editorial skincare), Saint & Stone (fine jewellery), Duckfeet (footwear) and Northbound (coffee subscriptions) — all in the portfolio below.