Know roughly who your customer is, but lack a coherent way to reach, qualify and sell to them? This project builds the initial founder-led sales system your team can execute and measure. WHAT YOU GET • One priority ICP and economic-buyer definition. • Target-account criteria and prospecting framework. • Positioning and core sales narrative. • One principal outbound motion with email and LinkedIn messaging. • Discovery-call and demo structure. • Objection handling and follow-up framework. • CRM stages, qualification criteria and basic pipeline definitions. • Founder-led sales playbook and implementation handover. TIMING & INVESTMENT Three-week fixed-scope project. £2,500 founding-client price; the USD checkout amount is a rounded equivalent. BEST FIT Founder-led B2B SaaS, AI, fintech, workflow and vertical software companies with a functioning product and an emerging market hypothesis. Software, prospect data, campaign operation and paid media are excluded unless separately agreed. Meetings, customers and revenue are not guaranteed.