Offer Architecture & Funnel Strategy IntensiveChristopher Brisley
This strategy phase gives you clarity before investing in a full build or redesign. We use a structured, six-part framework to understand your goals, define your audience, qualify your leads, review your offer, map the customer journey and align your brand. The outcome is a concise Funnel & Offer Blueprint: a practical document that sets direction, eliminates uncertainty and ensures your project is scoped correctly.
This service focuses on strategy, structure and commercial clarity. It does not include design, copywriting or technical implementation.
What's included
1. Understand Your Goals
A clear, senior-level review of your business objectives, customer outcomes and commercial priorities. This defines what the funnel and offer must achieve.
2. Attract Your Persona
A focused analysis of your target customer: motivations, pain points, buying triggers and the positioning required to attract high-quality leads.
3. Qualify Your Leads
A structured outline of how leads will be segmented, qualified and moved through the funnel, including recommended checkpoints to reduce friction and drop-off.
4. Convert Your Offers
A strategic review of your offer stack, pricing, and messaging. We define the conversion path, value arguments and funnel logic required to convert.
5. Engage Your Customers
A high-level customer journey plan covering onboarding, retention, and ongoing engagement so your funnel extends beyond the first transaction.
6. Brand Alignment
Clear direction on brand themes, tone and content that must underpin your funnel and offers for consistency and trust.
FAQs
No. This phase defines strategy and scope only. The build or redesign is quoted separately.
Not in this phase. Messaging is reviewed at a high level and direction is provided. Full copywriting is part of the build project if required.
Any web or funnel platform including Kajabi, WordPress, Webflow and custom platforms.
Yes. You receive a concise Funnel & Offer Blueprint including custom journey maps in videos that outlines strategy, structure and recommended next steps.
Yes. It is yours to use wherever you choose.
Example work
Christopher's other services
Starting at$5,000
Duration1 week
Tags
Google Analytics
Brand Strategist
Growth Marketer
Product Strategist
Service provided by
Christopher Brisley proLondon, UK
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- Paid projects
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Offer Architecture & Funnel Strategy IntensiveChristopher Brisley
Starting at$5,000
Duration1 week
Tags
Google Analytics
Brand Strategist
Growth Marketer
Product Strategist
This strategy phase gives you clarity before investing in a full build or redesign. We use a structured, six-part framework to understand your goals, define your audience, qualify your leads, review your offer, map the customer journey and align your brand. The outcome is a concise Funnel & Offer Blueprint: a practical document that sets direction, eliminates uncertainty and ensures your project is scoped correctly.
This service focuses on strategy, structure and commercial clarity. It does not include design, copywriting or technical implementation.
What's included
1. Understand Your Goals
A clear, senior-level review of your business objectives, customer outcomes and commercial priorities. This defines what the funnel and offer must achieve.
2. Attract Your Persona
A focused analysis of your target customer: motivations, pain points, buying triggers and the positioning required to attract high-quality leads.
3. Qualify Your Leads
A structured outline of how leads will be segmented, qualified and moved through the funnel, including recommended checkpoints to reduce friction and drop-off.
4. Convert Your Offers
A strategic review of your offer stack, pricing, and messaging. We define the conversion path, value arguments and funnel logic required to convert.
5. Engage Your Customers
A high-level customer journey plan covering onboarding, retention, and ongoing engagement so your funnel extends beyond the first transaction.
6. Brand Alignment
Clear direction on brand themes, tone and content that must underpin your funnel and offers for consistency and trust.
FAQs
No. This phase defines strategy and scope only. The build or redesign is quoted separately.
Not in this phase. Messaging is reviewed at a high level and direction is provided. Full copywriting is part of the build project if required.
Any web or funnel platform including Kajabi, WordPress, Webflow and custom platforms.
Yes. You receive a concise Funnel & Offer Blueprint including custom journey maps in videos that outlines strategy, structure and recommended next steps.
Yes. It is yours to use wherever you choose.
Example work
Christopher's other services
$5,000