Offer Architecture & Funnel Strategy Intensive
Starting at
$
5,000
About this service
Summary
FAQs
Do you build the funnel as part of this service?
No. This phase defines strategy and scope only. The build or redesign is quoted separately.
Do you write full funnel copy?
Not in this phase. Messaging is reviewed at a high level and direction is provided. Full copywriting is part of the build project if required.
What platforms does this apply to?
Any web or funnel platform including Kajabi, WordPress, Webflow and custom platforms.
Will I receive a documented plan?
Yes. You receive a concise Funnel & Offer Blueprint including custom journey maps in videos that outlines strategy, structure and recommended next steps.
Can I use the blueprint with another team?
Yes. It is yours to use wherever you choose.
What's included
1. Understand Your Goals
A clear, senior-level review of your business objectives, customer outcomes and commercial priorities. This defines what the funnel and offer must achieve.
2. Attract Your Persona
A focused analysis of your target customer: motivations, pain points, buying triggers and the positioning required to attract high-quality leads.
3. Qualify Your Leads
A structured outline of how leads will be segmented, qualified and moved through the funnel, including recommended checkpoints to reduce friction and drop-off.
4. Convert Your Offers
A strategic review of your offer stack, pricing, and messaging. We define the conversion path, value arguments and funnel logic required to convert.
5. Engage Your Customers
A high-level customer journey plan covering onboarding, retention, and ongoing engagement so your funnel extends beyond the first transaction.
6. Brand Alignment
Clear direction on brand themes, tone and content that must underpin your funnel and offers for consistency and trust.
Example projects
Recommendations
(5.0)
Client • Nov 17, 2025
Recommended
GKR Karate has worked with Motivation Digital for many years now. We were looking for a trusted partner to help us scope and build an online platform for students to train in martial arts anywhere anytime. Motivation Digital brought the right combination of understanding what we needed, and offering expert advice on how to improve our project - and we are very happy with what resulted.
Client • Nov 17, 2025
Recommended
Outstanding Technical Knowledge and Delivery Motivation Digital helped us achieve a "Freemium" acquisition model that required significant customisation of the standard Kajabi library. They built a custom dashboard with dynamic views and sidebars, allowing us to display different content to different users seamlessly. Their technical knowledge of Kajabi is second to none. Communication was excellent and deadlines were met. A fantastic partner for complex builds.
Client • Nov 17, 2025
Recommended
Working with Motivation has been one of the best decisions I’ve made for my brand. I came in wanting a partner who could execute on my vision — they expanded it. They showed me possibilities I couldn’t yet see and helped me shape a clearer, stronger version of what I was building. The team is sharp, thoughtful, organized, and nothing slips through the cracks. They exceeded every expectation.
Duration
1 week
Skills and tools
Brand Strategist
Growth Marketer
Product Strategist
Google Analytics
Industries