Podcast Branding and Cover Design

Pro

Mads McCausland

Starting at

1,000

About this service

Summary

What's holding your podcast back from reaching its full potential? If design is one of them, you've come to the right place.

This complete branding package gives you everything you need to look professional everywhere your podcast lives – from strategic cover art that grabs attention, to a cohesive social media package that keeps your audience engaged.

I'll dig deep to find your show's unique visual story and transform it into a brand that makes people stop scrolling and start listening.

Process

Step 1 - Kickoff

Let’s do this! This is where it all begins: you do a lot of talking, I do a lot of listening.

The goal here is to understand as much as I can about your brand, your individual perspective and all your various needs, likes, dislikes, goals, and expectations for our work together.

I might ask questions like:

Who are your main competitors?

Who is your target audience?

What feelings do you want the brand to convey?

Step 2 - Initial Sketches

This is where your vision starts taking shape. I'll transform the findings from our kickoff discussion into 2-3 rough, distinct concept sketches that explore different directions for your podcast brand.

These aren't final designs – think of them as creative springboards that help us zero in on what really resonates with you.

The concept sketches usually include things like:

Different layout approaches for your cover art

Various typography and color combinations

Moodboards that capture the feeling we're after

Quick mockups showing how your brand could look across platforms

Step 3 - Concept Refinement

After you've selected your favorite direction, I'll create three polished variations of that concept. Each variation will maintain the core idea you loved while exploring different nuances and details.

This phase usually includes:

Fine-tuned color palettes within your chosen direction

Refined typography and layout adjustments

Detailed icon and graphic elements

More precise platform mockups

Step 4 - Final Design Development

This is where we perfect every detail of your chosen design. Through collaborative feedback and careful refinement, we'll ensure your podcast brand truly captures your vision.

During this phase, I will typically:

Polish every visual element to pixel perfection

Prepare your brand assets in all required formats

Create your comprehensive brand guidelines

Set you up for consistent, professional presentation across all platforms

Step 5 - It's Go Time

Time to get your new brand out into the world! I'll deliver a complete package of assets ready for immediate use, plus guidance on implementing them effectively.

You'll receive:

High and low-resolution cover art files

Social media banner templates

Brand guidelines PDF

A final walkthrough of your assets and how to use them

What's included

High- and Low Resolution Cover Art
Final, original cover artwork for your podcast in JPG format, delivered in both high (3000 x 3000px) and low (800 x 800px) resolution.
Three Rounds of Design Revisions
Initial exploration with 3-4 concept sketches, followed by three refined variations of your chosen direction, ensuring we achieve the perfect final design that matches your vision.
Social Media Graphics Package
Two custom banner designs for your chosen social media platforms, sized according to current platform specifications and delivered in both JPG and PNG formats.
Brand Identity Guidelines PDF (1-2 pages)
A concise reference document outlining your podcast's visual identity, including your color palette, typography choices, logo usage guidelines, and best practices for maintaining brand consistency.

Recommendations

(5.0)

Greg Lewis • Good Looking Design

Client • Mar 1, 2025

Recommended

I hired Mads to create a showreel for my agency, Good Looking Design. As a designer, I’m particular about visuals, and Mads was the perfect fit. He was a pleasure to work with—collaborative, detail-oriented, and open to feedback. His Loom videos explained every choice, showcasing his dedication. The process felt effortless, and the final result exceeded my expectations. If you’re considering working with Mads, my advice is simple: do it. You won’t be disappointed.

Duration

1 week

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist