What's included

• Brand Strategy Document

  A comprehensive guide that outlines the brand's vision, mission, values, target audience, positioning, and tone of voice.

• Logo and Logo Variations

  A primary logo, along with variations such as monochrome, horizontal, vertical, and favicon versions, optimized for various uses (web, print, etc.).

• Color Palette

  A set of primary and secondary colors with specific color codes (RGB, CMYK, Hex) for digital and print consistency.

• Typography

  Recommended fonts and font pairings, including guidelines for headline, body text, and other typographical elements.

• Brand Guidelines

  A detailed document (also known as a style guide) that includes usage rules for the logo, colors, typography, and tone of voice to maintain brand consistency across platforms.

• Business Stationery

  Designs for business cards, letterheads, and email signatures that reflect the brand identity.

• Marketing Collateral

  Templates for flyers, brochures, banners, or other marketing materials aligned with the brand's visual identity.

• Social Media Assets

  Branded templates and graphics for social media platforms, including profile images, cover photos, and post templates.

• Website Design Elements

  Layout and design elements for a website, including wireframes or mockups, ensuring consistency with the brand’s identity.

• Packaging Design

  For product-based brands, packaging designs that reflect the brand’s identity and appeal to the target audience.

• Brand Imagery

  Stock photos, illustrations, or any other visuals that represent the brand’s personality and aesthetic.

• Iconography

  A set of custom-designed icons that align with the brand’s style, used for website, apps, or marketing materials.

• Tone of Voice Guidelines

  Instructions for how the brand should communicate in written and spoken forms, ensuring consistency in all communications.