Branding Kit Design

AURA OLIVAN

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About this service

Summary

In my branding projects, I offer a comprehensive solution that includes crafting a distinct brand identity, from logo design to tone of voice and visual guidelines, ensuring consistency across all platforms. What makes me unique is my multidisciplinary expertise, which allows me to integrate graphic, product, and event design seamlessly, delivering a cohesive brand experience that resonates with the target audience. My passion for creativity and attention to detail ensure that each brand I create stands out and tells a compelling story.

Process

Discovery and Research This phase involves understanding the client’s business, goals, target audience, competitors, and market positioning. It may include interviews, surveys, and market research to gather insights that will inform the brand strategy.

Brand Strategy Based on the research, a brand strategy is developed. This includes defining the brand's mission, vision, core values, target audience, and unique value proposition. It also outlines the brand's personality, tone of voice, and positioning in the market.

Design and Development In this phase, the visual elements of the brand are created, including the logo, color palette, typography, and other design elements. This may also include the development of marketing collateral, website design, and social media assets.

Brand Guidelines A comprehensive brand guidelines document is produced to ensure consistency in how the brand is applied across various platforms. This guide covers the use of logos, colors, fonts, imagery, and tone of voice.

Implementation and Launch The final step involves rolling out the brand across all platforms and touchpoints, from the website and social media to print materials. This may also include a brand launch plan to introduce the new identity to the public or stakeholders.

Evaluation and Refinement After the launch, the brand’s performance is monitored to ensure it resonates with the target audience. Adjustments or refinements may be made based on feedback or market changes.

What's included

Brand Strategy Document
A comprehensive guide that outlines the brand's vision, mission, values, target audience, positioning, and tone of voice.
Logo and Logo Variations
A primary logo, along with variations such as monochrome, horizontal, vertical, and favicon versions, optimized for various uses (web, print, etc.).
Color Palette
A set of primary and secondary colors with specific color codes (RGB, CMYK, Hex) for digital and print consistency.
Typography
Recommended fonts and font pairings, including guidelines for headline, body text, and other typographical elements.
Brand Guidelines
A detailed document (also known as a style guide) that includes usage rules for the logo, colors, typography, and tone of voice to maintain brand consistency across platforms.
Business Stationery
Designs for business cards, letterheads, and email signatures that reflect the brand identity.
Marketing Collateral
Templates for flyers, brochures, banners, or other marketing materials aligned with the brand's visual identity.
Social Media Assets
Branded templates and graphics for social media platforms, including profile images, cover photos, and post templates.
Website Design Elements
Layout and design elements for a website, including wireframes or mockups, ensuring consistency with the brand’s identity.
Packaging Design
For product-based brands, packaging designs that reflect the brand’s identity and appeal to the target audience.
Brand Imagery
Stock photos, illustrations, or any other visuals that represent the brand’s personality and aesthetic.
Iconography
A set of custom-designed icons that align with the brand’s style, used for website, apps, or marketing materials.
Tone of Voice Guidelines
Instructions for how the brand should communicate in written and spoken forms, ensuring consistency in all communications.