For an AI consultancy focused on public initiatives, I developed a comprehensive brand manual that covers both theoreti- cal foundations and practical applications. The manual establishes clear guidelines on visual identity, tone of voice, and strategic branding elements. It ensures consistency across all communication channels, while aligning the brand with the consultancy’s mission to drive innovation in the public sector. My work included crafting the theo- retical concepts behind the brand’s identity, as well as applying these through visual as- sets and real-world applications.