SEO Strategy & Optimization | Search, Content & Technical SEODan Dragos
Every business is different — your customers, market, competition, website, and goals are different too.
That is why I don't start with a fixed SEO checklist.
I start by understanding your business, what you want to achieve, how people search for what you offer, and where SEO can create the strongest opportunity.
SEO is not about adding keywords and hoping for better rankings.
Most businesses don't want rankings for their own sake. They want to be found by the right people, attract more relevant traffic and opportunities, and turn organic search into a stronger source of growth over time.
That is what I use SEO for — improving the pages that matter, aligning them with real search intent, and continuously learning from what the data shows.
My approach is simple:
Understand → Prioritize → Optimize → Measure → Improve
Everything is explained in clear, practical language, so you understand what I recommend, why it matters, and what we are working toward.
Who this is for
I work with service businesses, ecommerce stores, and other businesses that want to build stronger organic visibility in Google Search.
This service is a good fit if:
you want to improve your visibility in Google Search
important pages are not reaching their potential
you want more relevant organic traffic
your content needs better alignment with what people search for
your website needs stronger SEO structure
competitors are gaining visibility ahead of you
you want to build SEO into a stronger long-term acquisition channel
What I help you determine
I focus on the opportunities that can make the biggest difference for your business:
which searches are most likely to bring the right people and opportunities
which pages deserve attention first
what should be improved, created, or consolidated
where competitors have an advantage
which technical improvements matter
where content can create more value
what should happen next
I look beyond search volume alone.
The right opportunity connects the right audience, the right intent, and a realistic opportunity for your website.
What’s included
1. Search Strategy & Keyword Opportunities
I identify the searches, topics, and pages that matter most for your business.
This can include:
keyword and topic research
search intent
commercial and informational opportunities
keyword-to-page mapping
competitor search visibility
search opportunities where your website can realistically improve
content gaps
pages already showing potential
opportunities based on relevance, demand, competition, and intent
The goal is not to rank for as many keywords as possible.
It is to become more visible for the searches that matter to your business.
2. On-Page SEO & Content Relevance
I optimize the pages that matter most.
This can include:
titles and meta descriptions
H1/H2/H3 structure
search intent alignment
content relevance and completeness
important terms and related concepts
topic relationships and coverage
internal linking
URL structure
overlapping or competing pages
keyword cannibalization
pages with high impressions and low CTR
existing pages with untapped potential
The goal is not to repeat keywords.
It is to make each important page clear, useful, relevant, and aligned with what the visitor is looking for.
3. Technical SEO
I improve the technical foundations that support organic visibility.
Depending on the website, this can include:
crawlability and indexability
sitemap and robots.txt
status codes and redirects
canonicalization
duplicate or competing URLs
noindex issues
broken internal links
website structure
mobile usability
page performance and Core Web Vitals
structured data where appropriate
SEO support during website migrations, including URL mapping, redirects, pre-launch checks, and post-launch validation
I focus on technical work that has a clear purpose — helping important pages be discovered, crawled, indexed, and understood correctly in Search.
4. Content Strategy & Optimization
More content does not automatically mean more growth.
I help determine what should be:
improved → updated → expanded → created → consolidated → or left alone
This can include:
service pages
product and category pages
existing content improvements
outdated or incomplete content
content that does not satisfy search intent
content expansion
new page opportunities
topic coverage and structure
content planning where relevant
related-topic connections
Sometimes the best opportunity is improving an existing page.
Sometimes it is creating a new one.
Sometimes it is consolidating pages.
And sometimes the best decision is not to create another page.
The objective is better content serving a real search need and a real business purpose.
5. Website Structure & Internal Linking
I improve how important pages connect and support one another.
This can include:
page hierarchy
internal and contextual links
important pages that are difficult to reach
orphan or weakly connected pages
navigation paths
anchor text
relationships between services, products, categories, and supporting content
The goal is simple: help people find what matters and help Search understand how the website fits together.
6. Authority & Relevant Link Opportunities
Where relevant, I evaluate:
backlink profile
competitor authority gaps
relevant link opportunities
business and brand mentions
opportunities to strengthen important pages
The focus is on relevance, quality, and long-term value, not backlink volume for its own sake.
7. Search Performance & Optimization
SEO becomes more precise when we learn from real performance.
Where reliable data is available, I use Google Search Console and other relevant tools to review:
impressions
clicks
CTR
average position
search queries
pages gaining or losing visibility
high-impression / low-CTR opportunities
changes over time
further optimization opportunities
relevant conversion or business data, where it can be measured reliably
The data helps determine what to improve next.
Search is changing
Google Search is evolving, including AI Overviews and AI Mode.
I keep the strategy grounded in the same fundamentals:
useful information
clear answers
relevant content
strong topic coverage
logical relationships between pages
trustworthy information
accessible technical foundations
content created for people first
Google's current guidance confirms that core SEO practices remain relevant to generative AI Search. There is no separate secret SEO formula required for AI Overviews or AI Mode.
The goal is not to chase every new search feature. It is to build a website that remains useful, understandable, relevant, and discoverable.
What you receive
You receive a clear, prioritized SEO strategy built around your business, your website, your market, and the opportunities identified.
Depending on the scope, this can include:
prioritized search opportunities
recommended pages and content priorities
on-page and content relevance recommendations
technical SEO priorities
structure and internal linking recommendations
relevant authority opportunities
implementation order
measurable objectives
practical next steps
ongoing optimization recommendations
The result is a clear path forward: what deserves attention first, why it matters, and what comes next.
How I work
I work directly with you and keep the strategy and communication clear from start to finish.
Depending on the scope, I can:
implement the SEO work directly
I adapt the work to your website setup, including WordPress, WooCommerce, Shopify, or another platform.
I explain what I recommend, why it matters, what we are trying to improve, and what the data shows afterwards.
Where a decision needs to be made, we choose the priority together based on the business objective, the opportunity, the available evidence, and the effort involved.
You do not need to become an SEO expert.
You need to understand what matters, why it matters, and what we are doing about it.
Review & Ongoing Optimization
I stay directly involved as your SEO develops over time.
SEO does not stop after the first round of improvements. As your website, competitors, search demand, and performance change, new opportunities can appear.
I continue to review and prioritize:
new search and keyword opportunities
pages and content that can be improved or refreshed
new page and landing page opportunities
internal linking and relevant authority opportunities
changes in visibility, clicks, CTR, traffic, and other meaningful performance signals
I use what we learn from the data to decide what deserves attention next, rather than repeating the same SEO tasks every month.
I keep communication simple and transparent, with practical progress updates and screenshots by email or WhatsApp at important stages of the work.
Where useful, we can also review the progress together in a short call and discuss the next priority.
You should never have to wonder what is happening, what you are paying for, or what comes next.
If you believe your website has more potential and want to understand where to focus next, send me a message on Contra to check availability.
FAQs
Starting at$1,000 /mo
Tags
Ahrefs
Google Search Console
SEMrush
Shopify
WordPress
Business Strategist
eCommerce Marketer
SEO Specialist
Service provided by
Dan Dragos Sibiu, Romania
- 2
- Followers
SEO Strategy & Optimization | Search, Content & Technical SEODan Dragos
Starting at$1,000 /mo
Tags
Ahrefs
Google Search Console
SEMrush
Shopify
WordPress
Business Strategist
eCommerce Marketer
SEO Specialist
Every business is different — your customers, market, competition, website, and goals are different too.
That is why I don't start with a fixed SEO checklist.
I start by understanding your business, what you want to achieve, how people search for what you offer, and where SEO can create the strongest opportunity.
SEO is not about adding keywords and hoping for better rankings.
Most businesses don't want rankings for their own sake. They want to be found by the right people, attract more relevant traffic and opportunities, and turn organic search into a stronger source of growth over time.
That is what I use SEO for — improving the pages that matter, aligning them with real search intent, and continuously learning from what the data shows.
My approach is simple:
Understand → Prioritize → Optimize → Measure → Improve
Everything is explained in clear, practical language, so you understand what I recommend, why it matters, and what we are working toward.
Who this is for
I work with service businesses, ecommerce stores, and other businesses that want to build stronger organic visibility in Google Search.
This service is a good fit if:
you want to improve your visibility in Google Search
important pages are not reaching their potential
you want more relevant organic traffic
your content needs better alignment with what people search for
your website needs stronger SEO structure
competitors are gaining visibility ahead of you
you want to build SEO into a stronger long-term acquisition channel
What I help you determine
I focus on the opportunities that can make the biggest difference for your business:
which searches are most likely to bring the right people and opportunities
which pages deserve attention first
what should be improved, created, or consolidated
where competitors have an advantage
which technical improvements matter
where content can create more value
what should happen next
I look beyond search volume alone.
The right opportunity connects the right audience, the right intent, and a realistic opportunity for your website.
What’s included
1. Search Strategy & Keyword Opportunities
I identify the searches, topics, and pages that matter most for your business.
This can include:
keyword and topic research
search intent
commercial and informational opportunities
keyword-to-page mapping
competitor search visibility
search opportunities where your website can realistically improve
content gaps
pages already showing potential
opportunities based on relevance, demand, competition, and intent
The goal is not to rank for as many keywords as possible.
It is to become more visible for the searches that matter to your business.
2. On-Page SEO & Content Relevance
I optimize the pages that matter most.
This can include:
titles and meta descriptions
H1/H2/H3 structure
search intent alignment
content relevance and completeness
important terms and related concepts
topic relationships and coverage
internal linking
URL structure
overlapping or competing pages
keyword cannibalization
pages with high impressions and low CTR
existing pages with untapped potential
The goal is not to repeat keywords.
It is to make each important page clear, useful, relevant, and aligned with what the visitor is looking for.
3. Technical SEO
I improve the technical foundations that support organic visibility.
Depending on the website, this can include:
crawlability and indexability
sitemap and robots.txt
status codes and redirects
canonicalization
duplicate or competing URLs
noindex issues
broken internal links
website structure
mobile usability
page performance and Core Web Vitals
structured data where appropriate
SEO support during website migrations, including URL mapping, redirects, pre-launch checks, and post-launch validation
I focus on technical work that has a clear purpose — helping important pages be discovered, crawled, indexed, and understood correctly in Search.
4. Content Strategy & Optimization
More content does not automatically mean more growth.
I help determine what should be:
improved → updated → expanded → created → consolidated → or left alone
This can include:
service pages
product and category pages
existing content improvements
outdated or incomplete content
content that does not satisfy search intent
content expansion
new page opportunities
topic coverage and structure
content planning where relevant
related-topic connections
Sometimes the best opportunity is improving an existing page.
Sometimes it is creating a new one.
Sometimes it is consolidating pages.
And sometimes the best decision is not to create another page.
The objective is better content serving a real search need and a real business purpose.
5. Website Structure & Internal Linking
I improve how important pages connect and support one another.
This can include:
page hierarchy
internal and contextual links
important pages that are difficult to reach
orphan or weakly connected pages
navigation paths
anchor text
relationships between services, products, categories, and supporting content
The goal is simple: help people find what matters and help Search understand how the website fits together.
6. Authority & Relevant Link Opportunities
Where relevant, I evaluate:
backlink profile
competitor authority gaps
relevant link opportunities
business and brand mentions
opportunities to strengthen important pages
The focus is on relevance, quality, and long-term value, not backlink volume for its own sake.
7. Search Performance & Optimization
SEO becomes more precise when we learn from real performance.
Where reliable data is available, I use Google Search Console and other relevant tools to review:
impressions
clicks
CTR
average position
search queries
pages gaining or losing visibility
high-impression / low-CTR opportunities
changes over time
further optimization opportunities
relevant conversion or business data, where it can be measured reliably
The data helps determine what to improve next.
Search is changing
Google Search is evolving, including AI Overviews and AI Mode.
I keep the strategy grounded in the same fundamentals:
useful information
clear answers
relevant content
strong topic coverage
logical relationships between pages
trustworthy information
accessible technical foundations
content created for people first
Google's current guidance confirms that core SEO practices remain relevant to generative AI Search. There is no separate secret SEO formula required for AI Overviews or AI Mode.
The goal is not to chase every new search feature. It is to build a website that remains useful, understandable, relevant, and discoverable.
What you receive
You receive a clear, prioritized SEO strategy built around your business, your website, your market, and the opportunities identified.
Depending on the scope, this can include:
prioritized search opportunities
recommended pages and content priorities
on-page and content relevance recommendations
technical SEO priorities
structure and internal linking recommendations
relevant authority opportunities
implementation order
measurable objectives
practical next steps
ongoing optimization recommendations
The result is a clear path forward: what deserves attention first, why it matters, and what comes next.
How I work
I work directly with you and keep the strategy and communication clear from start to finish.
Depending on the scope, I can:
implement the SEO work directly
I adapt the work to your website setup, including WordPress, WooCommerce, Shopify, or another platform.
I explain what I recommend, why it matters, what we are trying to improve, and what the data shows afterwards.
Where a decision needs to be made, we choose the priority together based on the business objective, the opportunity, the available evidence, and the effort involved.
You do not need to become an SEO expert.
You need to understand what matters, why it matters, and what we are doing about it.
Review & Ongoing Optimization
I stay directly involved as your SEO develops over time.
SEO does not stop after the first round of improvements. As your website, competitors, search demand, and performance change, new opportunities can appear.
I continue to review and prioritize:
new search and keyword opportunities
pages and content that can be improved or refreshed
new page and landing page opportunities
internal linking and relevant authority opportunities
changes in visibility, clicks, CTR, traffic, and other meaningful performance signals
I use what we learn from the data to decide what deserves attention next, rather than repeating the same SEO tasks every month.
I keep communication simple and transparent, with practical progress updates and screenshots by email or WhatsApp at important stages of the work.
Where useful, we can also review the progress together in a short call and discuss the next priority.
You should never have to wonder what is happening, what you are paying for, or what comes next.
If you believe your website has more potential and want to understand where to focus next, send me a message on Contra to check availability.
FAQs
$1,000 /mo