Paid Advertising Audit & Strategy | Google Ads & Meta AdsDan Dragos
Paid advertising is not just about getting clicks — it is about reaching the right people, generating valuable leads or sales, and making better decisions with your budget.
This audit helps you understand what is working, what may be holding your advertising back, and what should be improved first.
Every business is different — your offer, customers, market, competition, budget, website, sales process, and goals are different too.
That is why I do not apply the same audit checklist to every account.
With 7+ years of experience, I work directly with you and do not outsource the audit.
My approach is simple:
Understand → Prioritize → Analyze → Recommend
Everything is explained in clear business language, so you understand what is happening, why it matters, and what should happen next.
Who this is for
This audit is for businesses that want a clear, independent understanding of their paid advertising before making an important decision.
It is a good fit if:
your Google Ads, Meta Ads, or other paid campaigns are not producing the results you expected
you are getting clicks or traffic but not enough qualified leads or sales
advertising costs are increasing and you want to understand why
you are unsure whether your campaigns are structured correctly
you are not confident that conversions are being measured correctly
you are considering increasing your advertising budget
another freelancer or agency is managing your campaigns and you want an independent second opinion
you want to understand what should be improved before investing more
You do not need to know what is wrong with your advertising before contacting me. Finding that out is part of the audit.
What I help you determine
I focus on the decisions that matter most to the business:
what is working and worth protecting
what may be limiting performance
where budget or attention may be better allocated
whether important business actions are being measured correctly
whether lead quality or conversion quality supports the business objective
where potential customers may be lost after the click
what opportunities may be missing
what deserves attention first
what should happen next
The goal is not to find the most issues. It is to identify what matters most for your business and turn it into clear priorities.
What’s included
1. Business Goals, Account & Campaign Analysis
I first understand what your advertising is supposed to achieve, then review how the account and campaigns support that objective.
This can include:
campaign structure and settings
targeting and audiences
keywords, negative keywords and search terms
bidding and budget allocation
ad messaging and relevance
campaign performance patterns
The goal is to understand whether your advertising setup is aligned with what your business is actually trying to achieve.
2. Conversion Tracking & Measurement
I review whether the actions that matter to your business are being measured correctly, where the necessary access and data are available.
This can include:
Google Ads conversion tracking
GA4
Google Tag Manager
Meta conversion measurement where relevant
leads
purchases
calls
forms
other agreed conversion actions
Google Ads conversion measurement can be used to track valuable actions such as purchases, sign-ups, and phone calls. (Google Ads Help)
The goal is to establish whether the data you use to evaluate your advertising is reliable enough to support decisions about leads, sales, costs, and growth.
3. Audience, Search & Creative Relevance
I review how your advertising connects the right people with the right message.
Depending on the channels used, this can include:
search intent and search terms
audience targeting
remarketing
audience segmentation
ad copy
creative performance
message and offer relevance
Google's Search Terms Report can show the searches that triggered your ads and help identify relevant opportunities and searches that may need to be excluded. (Google Ads Help)
The goal is to understand whether your advertising is reaching relevant people with a message that matches what they are looking for and what you offer.
4. Funnel & Conversion Path
The problem is not always inside the advertising account.
Where relevant, I review the journey after the click:
Ad → Landing Page → Action → Business Result
This can include:
landing pages
calls to action
forms
calls
checkout or purchase paths
conversion friction
consistency between the ad and destination
The goal is to determine whether the opportunity is in the advertising, the conversion path, or the connection between them.
5. Budget & Performance Analysis
I review how the budget is being used and how performance is developing.
This can include:
spend
cost per click
cost per lead
cost per acquisition
conversion volume
conversion value
lead quality where measurable
ROAS where meaningful
budget distribution
performance trends
Google's Performance Planner can help model how changes to budgets and bids may affect campaign performance. (Google Ads Help)
The goal is to understand where your budget is producing stronger business opportunities, where acquisition efficiency can improve, and where budget or attention may deserve to move.
6. Prioritized Action Plan
I bring the findings together into a clear plan rather than leaving you with a long list of observations.
Your priorities are organized around:
Keep → Fix → Test → Stop → Next
For each important priority, I explain:
what I found
why it matters
what should change
what should come first
what should happen next
The goal is to turn the audit into a clear advertising decision.
What you receive
You receive a clear Paid Advertising Audit & Strategy containing:
key findings
clear explanations
performance and tracking observations
opportunities identified
prioritized recommendations
implementation order
next-step strategy
You do not receive a long list of technical problems without direction. You receive clarity about what matters, what should happen first, and what comes next.
Review & Support
The audit is delivered as a clear written report.
After delivery, you can ask questions and discuss the findings by Phone, Email, or Message so you understand the priorities and next steps.
You should finish the audit knowing what is happening with your advertising, what matters most, and what your next decision should be.
If you want to understand what is really happening with your paid advertising before making your next decision, send me a message on Contra.
FAQs
Starting at$500
Duration5 days
Tags
Google Ads
Google Analytics
Google Merchant Center
Google Tag Manager
Marketing Analytics Specialist
Marketing Strategist
Meta Ads Expert
Paid Marketing Specialist
Service provided by
Dan Dragos Sibiu, Romania
- 2
- Followers
Paid Advertising Audit & Strategy | Google Ads & Meta AdsDan Dragos
Starting at$500
Duration5 days
Tags
Google Ads
Google Analytics
Google Merchant Center
Google Tag Manager
Marketing Analytics Specialist
Marketing Strategist
Meta Ads Expert
Paid Marketing Specialist
Paid advertising is not just about getting clicks — it is about reaching the right people, generating valuable leads or sales, and making better decisions with your budget.
This audit helps you understand what is working, what may be holding your advertising back, and what should be improved first.
Every business is different — your offer, customers, market, competition, budget, website, sales process, and goals are different too.
That is why I do not apply the same audit checklist to every account.
With 7+ years of experience, I work directly with you and do not outsource the audit.
My approach is simple:
Understand → Prioritize → Analyze → Recommend
Everything is explained in clear business language, so you understand what is happening, why it matters, and what should happen next.
Who this is for
This audit is for businesses that want a clear, independent understanding of their paid advertising before making an important decision.
It is a good fit if:
your Google Ads, Meta Ads, or other paid campaigns are not producing the results you expected
you are getting clicks or traffic but not enough qualified leads or sales
advertising costs are increasing and you want to understand why
you are unsure whether your campaigns are structured correctly
you are not confident that conversions are being measured correctly
you are considering increasing your advertising budget
another freelancer or agency is managing your campaigns and you want an independent second opinion
you want to understand what should be improved before investing more
You do not need to know what is wrong with your advertising before contacting me. Finding that out is part of the audit.
What I help you determine
I focus on the decisions that matter most to the business:
what is working and worth protecting
what may be limiting performance
where budget or attention may be better allocated
whether important business actions are being measured correctly
whether lead quality or conversion quality supports the business objective
where potential customers may be lost after the click
what opportunities may be missing
what deserves attention first
what should happen next
The goal is not to find the most issues. It is to identify what matters most for your business and turn it into clear priorities.
What’s included
1. Business Goals, Account & Campaign Analysis
I first understand what your advertising is supposed to achieve, then review how the account and campaigns support that objective.
This can include:
campaign structure and settings
targeting and audiences
keywords, negative keywords and search terms
bidding and budget allocation
ad messaging and relevance
campaign performance patterns
The goal is to understand whether your advertising setup is aligned with what your business is actually trying to achieve.
2. Conversion Tracking & Measurement
I review whether the actions that matter to your business are being measured correctly, where the necessary access and data are available.
This can include:
Google Ads conversion tracking
GA4
Google Tag Manager
Meta conversion measurement where relevant
leads
purchases
calls
forms
other agreed conversion actions
Google Ads conversion measurement can be used to track valuable actions such as purchases, sign-ups, and phone calls. (Google Ads Help)
The goal is to establish whether the data you use to evaluate your advertising is reliable enough to support decisions about leads, sales, costs, and growth.
3. Audience, Search & Creative Relevance
I review how your advertising connects the right people with the right message.
Depending on the channels used, this can include:
search intent and search terms
audience targeting
remarketing
audience segmentation
ad copy
creative performance
message and offer relevance
Google's Search Terms Report can show the searches that triggered your ads and help identify relevant opportunities and searches that may need to be excluded. (Google Ads Help)
The goal is to understand whether your advertising is reaching relevant people with a message that matches what they are looking for and what you offer.
4. Funnel & Conversion Path
The problem is not always inside the advertising account.
Where relevant, I review the journey after the click:
Ad → Landing Page → Action → Business Result
This can include:
landing pages
calls to action
forms
calls
checkout or purchase paths
conversion friction
consistency between the ad and destination
The goal is to determine whether the opportunity is in the advertising, the conversion path, or the connection between them.
5. Budget & Performance Analysis
I review how the budget is being used and how performance is developing.
This can include:
spend
cost per click
cost per lead
cost per acquisition
conversion volume
conversion value
lead quality where measurable
ROAS where meaningful
budget distribution
performance trends
Google's Performance Planner can help model how changes to budgets and bids may affect campaign performance. (Google Ads Help)
The goal is to understand where your budget is producing stronger business opportunities, where acquisition efficiency can improve, and where budget or attention may deserve to move.
6. Prioritized Action Plan
I bring the findings together into a clear plan rather than leaving you with a long list of observations.
Your priorities are organized around:
Keep → Fix → Test → Stop → Next
For each important priority, I explain:
what I found
why it matters
what should change
what should come first
what should happen next
The goal is to turn the audit into a clear advertising decision.
What you receive
You receive a clear Paid Advertising Audit & Strategy containing:
key findings
clear explanations
performance and tracking observations
opportunities identified
prioritized recommendations
implementation order
next-step strategy
You do not receive a long list of technical problems without direction. You receive clarity about what matters, what should happen first, and what comes next.
Review & Support
The audit is delivered as a clear written report.
After delivery, you can ask questions and discuss the findings by Phone, Email, or Message so you understand the priorities and next steps.
You should finish the audit knowing what is happening with your advertising, what matters most, and what your next decision should be.
If you want to understand what is really happening with your paid advertising before making your next decision, send me a message on Contra.
FAQs
$500