Brand Blueprints: Designing Logos & Identities that Lead by Faith Jepson

Brand Blueprints: Designing Logos & Identities that Lead

Faith Jepson

Contact for pricing

About this service

Summary

I offer custom logo and branding design services that transform your business’s vision into a cohesive, standout identity. My approach combines strategy, creativity, and storytelling to craft designs that not only look great but resonate deeply with your audience. What sets me apart is my focus on building brands with purpose, ensuring every element reflects your unique story and long-term goals.

Process

1. Discovery & Consultation We start with a deep-dive conversation to understand your brand’s vision, values, target audience, and goals. This step includes a brand questionnaire and mood board development to align on the creative direction.

2. Research & Strategy I conduct market research and competitor analysis to identify opportunities and create a strategic foundation for your brand’s visual identity.

3. Concept Development Based on the research, I’ll create 2–3 initial logo concepts along with a supporting color palette and typography suggestions.

4. Feedback & Refinement You’ll review the concepts, and we’ll collaborate through 2 rounds of revisions to ensure the design perfectly reflects your brand.

5. Brand Asset Creation Once the final logo is approved, I’ll develop the full suite of brand assets, including social media templates, business collateral, and the brand style guide.

6. Final Delivery You’ll receive all finalized files in various formats, along with the brand style guide to ensure consistent use across platforms.

7. Post-Project Support I offer a walkthrough of the brand guide and file usage, and optional ongoing design support to assist with future branding needs.

FAQs

How long does the branding process take?
The timeline typically ranges from 4 to 8 weeks, depending on the project scope and client feedback turnaround.
Do you offer à la carte services, like just a logo or social media assets?
Absolutely! I can tailor a package to your specific needs, whether it’s just a logo, social media templates, or a full brand refresh.
Do you offer ongoing design support?
Yes, I offer retainer options for ongoing design support, perfect for businesses needing continuous brand updates or new materials.
Can I request additional revisions?
Yes! Additional revisions beyond those included in the package are available at an hourly rate or a pre-agreed flat fee.

What's included

Logo Suite
-Primary logo (full-color and monochrome versions) -Secondary/alternative logo -Icon or brand mark
Brand Color Palette
Primary and secondary color codes (HEX, RGB, CMYK, and Pantone)
Typography Guide
Primary and secondary typefaces with usage guidelines
Brand Style Guide
-Logo usage rules (clear space, minimum size, color variations) -Typography, color palette, and visual identity guidelines -Dos and don’ts for brand visuals
Social Media Assets
-Profile pictures, cover photos, and templates -Social media post and story templates
Business Collateral
-Business card design -Letterhead and email signature
Final File Package
-Vector files (AI, EPS, PDF) -Raster files (PNG, JPG, SVG) -Fonts (if applicable)

Example projects

Restaurant Branding

Skills and tools

Social Content Designer

Brand Designer

Logo Designer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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