Brand-Driven UI Design & Research

Pro

Ericson Luciano

Starting at

$

50

/hr

About this service

Summary

When it comes to great UI design, it’s not just about making things look good. It’s about understanding your users and making sure the interface feels like an authentic extension of your brand. I combine user research, brand analysis, and hands-on design to create digital experiences that feel intentional, intuitive, and emotionally resonant.
Here’s what I’ll handle:
Researching your target users and market to inform the design decisions
Analyzing your current brand identity (or helping you define it if needed)
Designing full UI screens for web or mobile that reflect your brand voice
Building scalable components and layouts that support both usability and visual storytelling
Setting everything up for an easy handoff to your developers (or I can build it, if you combine with my coding service)

Process

✦ How I Work
I believe outstanding design happens when creativity is backed by clarity and collaboration.
Here’s a brief look at how I typically work with clients and teams:
Step 1: Discover and Research
Before designing anything, I start by understanding your world. I work closely with you (and your team if needed) to dive into your business goals, user needs, and project challenges. I’ll also run user research, market analysis, and competitor reviews to gather insights that will guide the design.
Step 2: Define the Scope
Once we have the insights, I shape the project’s direction. I define the objectives, success metrics, and feature priorities. I ensure that the design process aligns with the most important aspects for both your users and your business. Step 3: Design Exploration
This is where the creativity really kicks in. I explore multiple design concepts, wireframes, and prototypes to test different approaches. I share early ideas with you for feedback so we’re aligned from the start, not just at the end.
Step 4: User Testing and Validation
I believe testing early saves time later. I perform usability testing sessions to validate design ideas with real users, gather honest feedback, and tweak designs to make sure they truly work, not just look good.
Step 5: Design Refinement
With feedback in hand, I refine the design, tightening up the visuals, improving interactions, ensuring accessibility, and polishing every detail until the experience feels effortless and on-brand. Step 6: Developer Handoff
I make sure everything is ready for development: clean files, clear specs, component libraries, and style guides. I collaborate with developers to ensure the final build matches the intended design across all devices and platforms.
Step 7: Post-Launch Monitoring (Optional, based on project scope)
If needed, I continue supporting after launch by monitoring user behavior, running additional testing, and suggesting optimizations. I believe design is never truly “done.” It evolves with your users’ needs.

What's included

  • User & Brand Research Summary 📋

    A short but focused research document highlighting user needs, brand attributes, key competitors, and insights that will guide the design.

  • High-Fidelity UI Screens 📱

    Full polished screens (desktop, tablet, mobile) created based on research findings and brand guidelines — ready to develop or present.

  • Visual Style Guide 🎨

    A mini style guide outlining brand colors, typography, visual patterns, and design principles to ensure consistency across your digital experiences.

  • Clickable Prototype (Optional) 🖱️

    A lightweight interactive prototype (Figma or Framer) so you can click through the flows and experience the product before development.

  • Component System Library 📚

    A modular set of reusable UI components (like buttons, forms, cards) designed to keep everything clean, consistent, and scalable.

  • Developer Handoff Kit 🛠️

    Organized Figma files with clear specs, measurements, and exportable assets, making life easier for your developers when they start building.

Example projects

A social chat and audio app for mental health awareness

Create an impact with rebranding to uplift lives.

AegisOne CyberDefense Website

Recommendations

(5.0)

Recommended

I highly recommend Ericson Luciano, who we recently engaged for a web design and development project. He is a skilled web designer and developer who quickly understands and captures the client’s vision. His experience with healthcare websites sets him apart, and his designs are always thoughtful and effective. Ericson is also very flexible, easy to work with, and communicates well directly with clients.

Skills and tools

Product Designer

UI Designer

User Researcher

Figma

Figma

More services

Figma to Landing page (HTML/CSS)

Example projects

Contact for pricing

Framer Design & Development

Example projects

Contact for pricing