Brand-Driven UI Design & Research

Ericson Luciano

Starting at

$

50

/hr

About this service

Summary

When it comes to great UI design, it’s not just about making things look good. It’s about understanding your users and making sure the interface feels like an authentic extension of your brand. I combine user research, brand analysis, and hands-on design to create digital experiences that feel intentional, intuitive, and emotionally resonant.
Here’s what I’ll handle:
Researching your target users and market to inform the design decisions
Analyzing your current brand identity (or helping you define it if needed)
Designing full UI screens for web or mobile that reflect your brand voice
Building scalable components and layouts that support both usability and visual storytelling
Setting everything up for an easy handoff to your developers (or I can build it, if you combine with my coding service)

What's included

  • User & Brand Research Summary 📋

    A short but focused research document highlighting user needs, brand attributes, key competitors, and insights that will guide the design.

  • High-Fidelity UI Screens 📱

    Full polished screens (desktop, tablet, mobile) created based on research findings and brand guidelines — ready to develop or present.

  • Visual Style Guide 🎨

    A mini style guide outlining brand colors, typography, visual patterns, and design principles to ensure consistency across your digital experiences.

  • Clickable Prototype (Optional) 🖱️

    A lightweight interactive prototype (Figma or Framer) so you can click through the flows and experience the product before development.

  • Component System Library 📚

    A modular set of reusable UI components (like buttons, forms, cards) designed to keep everything clean, consistent, and scalable.

  • Developer Handoff Kit 🛠️

    Organized Figma files with clear specs, measurements, and exportable assets, making life easier for your developers when they start building.

Example projects

A social chat and audio app for mental health awareness

Create an impact with rebranding to uplift lives.

AegisOne CyberDefense Website

Recommendations

(5.0)

Recommended

I highly recommend Ericson Luciano, who we recently engaged for a web design and development project. He is a skilled web designer and developer who quickly understands and captures the client’s vision. His experience with healthcare websites sets him apart, and his designs are always thoughtful and effective. Ericson is also very flexible, easy to work with, and communicates well directly with clients.

Skills and tools

Product Designer

UI Designer

User Researcher

Figma

Figma

More services

Figma to Landing page (HTML/CSS)

Example projects

Contact for pricing

Framer Design & Development

Example projects

Contact for pricing