Brand-Driven UI Design & ResearchEricson Luciano
When it comes to great UI design, it’s not just about making things look good. It’s about understanding your users and making sure the interface feels like an authentic extension of your brand. I combine user research, brand analysis, and hands-on design to create digital experiences that feel intentional, intuitive, and emotionally resonant.
Here’s what I’ll handle:
Researching your target users and market to inform the design decisions
Analyzing your current brand identity (or helping you define it if needed)
Designing full UI screens for web or mobile that reflect your brand voice
Building scalable components and layouts that support both usability and visual storytelling
Setting everything up for an easy handoff to your developers (or I can build it, if you combine with my coding service)
What's included
User & Brand Research Summary 📋
A short but focused research document highlighting user needs, brand attributes, key competitors, and insights that will guide the design.
High-Fidelity UI Screens 📱
Full polished screens (desktop, tablet, mobile) created based on research findings and brand guidelines — ready to develop or present.
Visual Style Guide 🎨
A mini style guide outlining brand colors, typography, visual patterns, and design principles to ensure consistency across your digital experiences.
Clickable Prototype (Optional) 🖱️
A lightweight interactive prototype (Figma or Framer) so you can click through the flows and experience the product before development.
Component System Library 📚
A modular set of reusable UI components (like buttons, forms, cards) designed to keep everything clean, consistent, and scalable.
Developer Handoff Kit 🛠️
Organized Figma files with clear specs, measurements, and exportable assets, making life easier for your developers when they start building.
Example work
Starting at$50 /hr
Tags
Figma
Product Designer
UI Designer
User Researcher
Service provided by
Ericson Luciano Manila, Philippines
- 5.00
- Rating
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- Followers
Brand-Driven UI Design & ResearchEricson Luciano
When it comes to great UI design, it’s not just about making things look good. It’s about understanding your users and making sure the interface feels like an authentic extension of your brand. I combine user research, brand analysis, and hands-on design to create digital experiences that feel intentional, intuitive, and emotionally resonant.
Here’s what I’ll handle:
Researching your target users and market to inform the design decisions
Analyzing your current brand identity (or helping you define it if needed)
Designing full UI screens for web or mobile that reflect your brand voice
Building scalable components and layouts that support both usability and visual storytelling
Setting everything up for an easy handoff to your developers (or I can build it, if you combine with my coding service)
What's included
User & Brand Research Summary 📋
A short but focused research document highlighting user needs, brand attributes, key competitors, and insights that will guide the design.
High-Fidelity UI Screens 📱
Full polished screens (desktop, tablet, mobile) created based on research findings and brand guidelines — ready to develop or present.
Visual Style Guide 🎨
A mini style guide outlining brand colors, typography, visual patterns, and design principles to ensure consistency across your digital experiences.
Clickable Prototype (Optional) 🖱️
A lightweight interactive prototype (Figma or Framer) so you can click through the flows and experience the product before development.
Component System Library 📚
A modular set of reusable UI components (like buttons, forms, cards) designed to keep everything clean, consistent, and scalable.
Developer Handoff Kit 🛠️
Organized Figma files with clear specs, measurements, and exportable assets, making life easier for your developers when they start building.
Example work
$50 /hr