What's included

• Complete Catalog with Clean Copy

  At the end of our time together, I will provide you with a clean catalog of product listings and descriptions in a word document, excel document, or file of canva documents that you can upload into your store. For those willing to grant access, I will happily generate the listings myself and leave them in an unpublished state for review. If needed or desired, you may purchase, pay me to purchase, or otherwise provide me with mockups (if we are working with Etsy) to use for listings. Listing catalogs over 25 listings may incur an additional charge.

• Clean Website or Brand Copy

  When selected, this deliverable represents the clean copy that I hand over to clients at the end of a contract. This may be things like email templates or brand documents, but it may also include the copy on product listings, document copy, or other brand items. Clean copy is free of mistakes and follows brand style wherever possible, as well as adhering to brand voice.

• Brand Representative Briefing

  At the conclusion of every contract, I provide a 1-2 page summary of what I have done and how the brand can maintain the standards that have been set. This allows brands and teams to stretch the time between services on their sites and brand documents by teaching them to do some of the maintenance work on their own. I work hard to ensure that these final documents are simple and easy to use, because I know what it's like to try and maintain a system using instructions that don't make sense. I also prioritize the simplicity of the process I design and aim to make sure that teams feel confident in what they need to do.

• Data Migration

  If you elect to include this service in your order, I will be responsible for migrating internal data from one storage solution to another. In some cases, this may involve changing documents from one format to another, but in general, the focus of this service is to move and organize brand documents in a streamlined, maintainable way.

• Brand Consultation and Package Design

  A 90 minute brand consultation that results in the development of a branding package. Sometimes we're working on a refresh or rebrand, but often we're starting from the beginning and forming a brand identity from scratch. Regardless of the reason you're seeking this kind of service, you can expect a high quality experience and implementable result. At first submission, you will get three logo style options and three color schemes that you can review. At this time, you can request modifications or you can select the options you feel represent your brand and we can move forward with the rest of the package. A finished brand package includes a logo and variants, color scheme, style guide, typography guide, a photography style guide, a business card design, and a summary of services that will allow you to maintain your brand integrity between implementation and your first brand audit.