Brand kits can include any combination of a logo, color palette, font sheet, do’s and don’t list, implementation and maintenance instructions, style guide, voice, templates, and a brand book. Often, clients will work with me to customize what they need for their business or brand and then as we move through the process of developing, we’ll really tailor the documents to their needs to ensure they get maximum use out of what has been created.

This is where clients tell me what platforms they want to be on and how they want their brand to look in a social space. I then create social media accounts and other engagement streams for the brand, as well as a content calendar for between 1-4 weeks of engagement to make sure that they have a successful brand launch, relaunch, or refresh.

Clients are able to choose this service as a part of their brand kit package if they don’t feel equipped to do it on their own. When chosen, I evaluate the best platform with my client and then build them a branded storefront or website that their viewers, customers, or followers can interact with and feel drawn in to. Additional services available within this deliverable are shop catalog generation, additional shop feature set up, blog post writing, and so much more.

For existing brands, shops, or accounts. Detailed audit of existing content and plan for bringing that content into alignment with brand standards. Optionally, I will allow clients to request that I be the one to make the audit changes so that they don’t have to, including editing or modifying social media accounts, shops, or websites that I did not build for compliance.