Find the product friction worth fixing first.

I review a focused user journey through a product-management lens: what the user is trying to achieve, where the experience breaks down and which improvements deserve the next sprint.

A walkthrough of one agreed core journey, such as onboarding or activation

Annotated findings covering clarity, navigation, feedback and recovery states

Severity and impact-versus-effort prioritization

Concrete copy, flow and interaction recommendations

A prioritized improvement backlog with acceptance criteria

A measurement plan for checking whether the changes help

If you have analytics or user feedback, I use it to inform the review. Findings based on observation or heuristics are labelled clearly. The audit does not promise a particular conversion uplift.

One agreed onboarding or activation journey, covering up to five key screens. You receive annotated findings, a prioritized backlog and a plan to measure the changes.

Share product access or screenshots, the user segment, the journey to review and any relevant feedback or metrics. A focused review can cover up to five key screens; larger flows are scoped separately.

A typical focused audit is one week after access and inputs are available. Custom pricing and the final scope are agreed before kickoff.