Hero Section Sprint (Figma or Framer)

Starting at

$

200

About this service

Summary

A focused, done-for-you overhaul of your homepage’s above-the-fold so visitors instantly get what it is, why it matters, and how to act. You get: audit, redesigned hero (Figma or Framer Design Pages), headline/copy options, and a Loom walkthrough.
(Note on pricing: This is only for the first 3 people! Normally $450)

Process

Payment and form submission:
Once payment is confirmed, you will submit a form that takes anywhere from 10 to 30 mins (depending on how organized you are). On this form, you will provide me with information about your offer, things like: your ICP, how much it costs, the unique selling points, links, social proofs, etc.
Audit:
With the info from the form, I move on to auditing your current hero section/above the fold section. I deduce any weaknesses, or places that can be improved. I pretty much scribble a bunch of notes, and find ways to make your offer more powerful.
Design:
From what I learned in the audit step, I move to redesigning and improving your hero section. This is where I bring it to life. I draft up a version of your hero that will be more likely to convert. Here you will get your design in either Figma or Framer Design Pages, and headline + copy options.
Deliver:
I will send you everything that I have made. You get my audit, rationale, and design in your desired format, PLUS a loom recording of me walking you through my thoughts. The only next step is to implement this and see how it performs (this is something I can do for you as well 😉)

FAQs

  • What is Framer Design Pages?

    Framer Design Pages is a new feature from Framer that allows you to design entirely in Framer, no need for Figma. You are able to take your design, and immediately make it into a live webpage, no more issues with converting your Figma file.

  • What is the Hero Section Sprint?

    A focused, done-for-you overhaul of your homepage’s above-the-fold so visitors instantly get what it is, why it matters, and how to act. You get: audit, redesigned hero (Figma or Framer Design Pages), headline/copy options, and a Loom walkthrough.

  • Who is this for?

    Founders, indie makers, and small teams with a live product or MVP who want clearer messaging and higher conversion from their homepage.

  • What's up with the pricing?

    $200 for the first 3 people to take this offer (normally $450). Covers one hero section for one page.

  • Timeline

    3–5 business days from payment + form submission. If inputs are delayed or the scope changes, timeline may shift.

  • What I need from you

    So long as you fill out the form, I will have everything I need: - Your ICP and key use cases - Offer details and pricing - Unique selling points/differentiators - Brand assets (logo, colors, fonts) - Links and any social proof

  • Do you implement it on my site?

    Not by default. I can implement as an add-on. If you’re on Framer, it’s typically quick!

  • Can you follow my brand guidelines?

    Yes. Share them in the form. If you don’t have guidelines, I’ll set a simple, clean direction that’s easy to implement.

  • What if I don’t use Figma or Framer?

    You’ll still get clear specs and exportable assets. Any developer or CMS can implement from the wireframe and notes.

  • What about revisions?

    You get 1 round of light revisions to polish copy/visuals. Bigger changes (new direction, new ICP, etc.) can be added as an upgrade. But you will probably love the first version, anyways!

  • Is full-page copy included?

    This sprint focuses on the hero. You’ll get multiple headline/subheadline/CTA options. Full-page copy can be scoped separately.

  • What about A/B testing?

    This is a great idea, but it's not included by default. The deliverables are test-ready (copy variants). I can set up tests as an add-on!

  • Can you guarantee higher conversions?

    Unfortuantely no guarantees. The work applies proven conversion principles: clarity, ICP relevance, strong value prop, visual hierarchy, and a clear CTA.

  • What if I don’t have much social proof?

    We’ll leverage what you have (outcomes, founder credibility, early testimonials). I can also design space for future social proof you can plug in later.

  • How do payments work?

    I try to keep it simple: Pay upfront to reserve your slot. After payment, you’ll receive the intake form and delivery window.

  • What files will I receive?

    - Annotated audit (image/PDF) - Figma file or Framer Design Pages file - Exported assets as needed (SVG/PNG) - Copy options (doc or notes in file) - Loom walkthrough link

  • What if I have multiple directions I want to take?

    The default is 1 primary design + copy variants. Additional visual concepts available as an upgrade.

  • What if my product is still evolving?

    That’s fine. I’ll craft crisp, flexible messaging focused on core value and outcomes, so the hero stays valid as you iterate.

  • Refunds?

    Due to the hands-on sprint format, no refunds after work begins. If something blocks progress pre-kickoff, we can reschedule or credit your slot.

  • How do I get started?

    Send payment to secure your spot. Complete the form. I confirm your start date and delivery window, then we get started!

What's included

  • Audit

    You get a screenshot of your current hero with my handwritten notes so you can see what I see and why.

  • Wireframe + Figma/Framer Design Page

    With the insights from the audit, I redesign the hero section in Figma or Framer Design Pages, crafted to convert.

  • Headline and Copy Options

    Multiple headline/subheadline/CTA variants crafted for your ICP, each tuned for clarity, differentiation, and actionability—ready to A/B test or plug in immediately.

  • Loom Recording

    A concise walkthrough of the design and messaging decisions—what changed, why it matters, and how each option maps to your goals, users, and conversion levers.

Recommendations

(5.0)

Laurie Leach

Client • Aug 23, 2025

I am so pleased I connected with Brook through Contra. I had created a problem with my Substack account making it unusable. Brook listened to the issue, went off line for a few minutes to look at my account, and came back very quickly with the problem resolved. His fee was very reasonable. I appreciated that he understood that I am not very technical and explained things very clearly. I would recommend working with Brook. I hope to do more work with him in the future.

Brian Alvarado • AHXE LABS

Client • Oct 28, 2024

Brook is fantastic, fun, and great to work with! His communication + work is flawless and would recommend him to anyone who wants top notch design work! Definitely a +1 to any team looking to work with Brook.

Brook is a sharp designer with great attention to detail. He translated our Figma design into Framer flawlessly, clean, responsive, and fast. Great communicator and collaborator. Would definitely work with him again!


Client • May 30, 2025

Recommending working with Brook once again, as he over delivers and stays on point with details. Designs are 🔥 and come out spectacular! Definitely recommend working with Brook!


Client • Jul 17, 2025

Brook did such a great job working on me with my website. He was more expensive than others, however, we did ultimately get the job done- unlike with a previous designer. Brook is super professional, and also personable. It was a pleasure working with him. He did a beautiful job on my website.

Steve Hasty • Homestream.app

Client • Jun 9, 2025

Quick, clean, nicely done. Look forward to working with Brook again.

Jackson Badot

Client • Apr 30, 2025

Brook was a pleasure to work with. He provided insightful feedback and was professional, timely, and delivered assets that helped me get started on my creator journey. I'd recommend his work for anyone interested in design expertise.

Brook is a very professional and reliable web expert. He built our website on our demands and delivered on time with 100% satisfaction. Everyone on my team was happy with the results. Will definitely include Brook in future projects!

Easy going, reliable, open for critics . Looking forward to continue my work with brook :)


Client • Apr 1, 2025

Arthur Haug

Client • Feb 24, 2025

Arthur Haug recommends working with Brook

This is my 2nd time working with Brook - I loved how he was able to anticipate my needs, really understand my brand, suggest great design and interactive features I didn't even think of myself, and overall deliver an amazing final product!

Roy Berger

Client • Dec 19, 2024

Brook was top notch. He answered our questions in a prompt, easy to understand manner. We highly recommend!

William Rand • trailblazefitness

Client • Nov 27, 2024

Working with Brook is an absolute pleasure. He took the initiative and has great instincts. I almost got the sense that he understood the essence of my business as well as I do. He communicates well and executes without delay. I’d recommend Brook to anyone looking for a top tier website.

Brook is an awesome, talented Framer designer who understands what you need straight away and handles it beautifully. I love working with him and trust him with all of my framer needs.

Chloe Tran

Client • Sep 20, 2024

Brook is amazing at getting things done! I had a tight one-week deadline to build a website from scratch, and Brook delivered beyond my expectations. The website's flow, graphics, and branding were spot-on. He knows Framer inside and out, and after just a brief discussion, he captured my vision perfectly. Communication was always prompt—Brook does exactly what he promises. This is my 3rd time working with him, and I'll definitely keep recommending him!


Duration

5 days

Skills and tools

Framer Designer

Web Designer

Web Developer

Figma

Figma

Framer

Framer