What's included

• Phase 1: Research and audit 🕵️‍♀️

• 1.1 Brand Audit

  It all starts with a thorough analysis of your current positioning, communications, strengths & areas for growth. An in-depth brand audit also includes interviews with founders, employees, and customers and is a starting point for a solid brand strategy. P.S. The brand audit is free when the Brand Strategy service is purchased, but it's also available as a stand-alone service.

• 1.2 Market insights

  Now it's time to look around and analyze competition, their positioning, strategies, and best practices.

• 1.3 Target audience analysis

  Do we actually know who we're serving? "Women from 25 to 60yo" isn't the answer - we'll look much deeper and identify your core customer segments, their pain points, desires, and motivations.

• Phase 2 | Brand Strategy ✨

  • Brand positioning • Key communication objectives and how to achieve them • Core brand messages

• Phase 3 | Presentation and QA 🤝

  I'll walk you through all the findings, and recommendations and answer your questions.