Brand Strategy

Polina Leman

Contact for pricing

About this service

Summary

A clear and practical plan that defines your brand’s unique positioning, communication goals, and key messages, rooted in in-depth market research and target audience analysis.

This service provides a strategic foundation for your brand, ensuring consistency in how you communicate, resonate with your audience, and differentiate yourself in the market. By combining data-driven insights with creative thinking, I deliver a roadmap that aligns your brand’s vision with its goals, helping you connect meaningfully with your audience and achieve lasting impact.

Process

Step 1

Step 2

Step 3

What's included

Phase 1: Research and audit 🕵️‍♀️
1.1 Brand Audit
It all starts with a thorough analysis of your current positioning, communications, strengths & areas for growth. An in-depth brand audit also includes interviews with founders, employees, and customers and is a starting point for a solid brand strategy. P.S. The brand audit is free when the Brand Strategy service is purchased, but it's also available as a stand-alone service.
1.2 Market insights
Now it's time to look around and analyze competition, their positioning, strategies, and best practices.
1.3 Target audience analysis
Do we actually know who we're serving? "Women from 25 to 60yo" isn't the answer - we'll look much deeper and identify your core customer segments, their pain points, desires, and motivations.
Phase 2 | Brand Strategy ✨
• Brand positioning • Key communication objectives and how to achieve them • Core brand messages
Phase 3 | Presentation and QA 🤝
I'll walk you through all the findings, and recommendations and answer your questions.

Example projects