Brand Identity Design

Polina Leman

Contact for pricing

About this service

Summary

A distinctive and memorable brand identity, crafted to make your business stand out and grounded in thorough research, strategy, and creative vision.

This service goes beyond aesthetics, creating a cohesive visual language that reflects your brand's personality, values, and mission. From logos and typography to color palettes and real-world applications, every element is designed to resonate with your target audience and reinforce your unique position in the market.

By blending strategic insights with creative expertise, I deliver a brand identity that not only looks great but also communicates your story and leaves a lasting impression.

Process

Video Briefing A detailed conversation with your team to understand your brand, vision, and the emotions and messages you want your identity to convey.

2. Research & Strategy Comprehensive analysis of your industry and competitors, alongside inspiration gathering and defining opportunities for differentiation.

3. Moodboards Presentation of two creative directions, allowing us to explore possibilities and agree on the visual path forward.

3. Brand Identity Development (2 weeks) Creation of the logo, typography, color palette, and other visual elements based on the agreed creative direction.

4. Face-to-Face Presentation A walkthrough of the brand identity, explaining the design choices, underlying concepts, and how they align with your brand’s goals.

5. Feedback & Iterations (1 week) Incorporating your feedback to refine and finalize the brand identity.

6. Final Delivery Comprehensive handover of all design files, ready to use across digital and print platforms.

What's included

Basic Kit 💫
• Logo Suite • Typography, that aligns with your brand's personality. • Color Palette • Branding in Action (3–5 mockups of packaging, merchandise, and/or social media posts).
Extended Kit 💫 💫
• Everything in the Basic Kit, plus • Full Social Media Design: templates and layouts tailored for various platforms • Merchandise Design: up to 5 custom options • AI-Enhanced Visuals (optional): innovative visuals optimized for virality and engagement.

Example projects