Direction & Brand Curation by E T H O S _Direction & Brand Curation by E T H O S _

Direction & Brand Curation

E T H O S _

Starting at

100

About this service

Summary

I transform visual clutter into strategic silence. This service is designed for brands that need to elevate their market perception through technical curation, high-contrast aesthetics, and the intentional use of negative space to drive clarity and luxury.

FAQs

What is the main goal of a Visual Audit?
To identify elements that are diluting your brand's premium feel and replace them with a cohesive, minimalist system that speaks to a discerning audience.

What's included

Comprehensive Visual Audit_
A technical analysis of your current brand assets to identify visual friction and misalignment with premium market standards.
Strategic Direction & Moodboarding_
Two distinct visual paths defining the future of your brand through curated typography, materiality, and atmospheric lighting.
Cleaning Design Identity System_
A Bespoke Figma system including a functional color palette, high-contrast typography hierarchy, and a refined grid structure.

Example projects