Brand Design Package 👀

Made By Charles

(0)

Starting at

850

About this service

Summary

Look, I get it. I understand the unique challenges faced by small and newly established businesses. Crafting a distinctive brand identity is not just a luxury; it's a necessity to stand out in today's competitive market.

So, who is this for? 😵‍💫

You're an emerging business and need a good foundation to build your brand with

You need to refresh your current brand

You have a logo but now want to scale into a full identity

Okay, I'm interested. What's your process?🤔

Phase 1 - Strategy🧠

We'll start the project with a strategy session with you. My aim is to align on the project's goals, success measures, and challenges.

In this phase, our goal is to create a "roadmap" for our creative work. This will help us all understand who our customer is and what we want to convey to them.

Phase 2 - Creative Direction 🎬

Using our insights from the strategy phase, we'll translate the strategy into a visual "look & feel" which will help us understand the direction for the identity design.

Phase 3 - Design🎨

After getting approval on the creative direction, we'll start exploring designs for the identity, logo, and applications.

Phase 4 - Refinement & Handoff 🤝

After we've aligned on the final designs, I'll send off the final files and you're ready to go!

Bonus Phase - Design Retainer

Once you're ready for a rollout, I'll be on standby to help with any questions you have concerning the deliverables. The retainer will be limited to the scope of the project. If you can't get enough of me and want to continue working, I'll have a separate General Design Retainer with more specialized services such as social media, slide decks, marketing collateral, or anything else.

Not sure yet?😬

No worries! If you're uncertain about the project scope or have any general questions, feel free to set up a FREE design coffee chat to see if I'm the right fit for your needs.

What's included

A Fresh Logo!
You should expect a logo design that's unique and speaks to your brand. This will include the primary logo, secondary logo variations, Logo Mark or Symbol (if applicable), and usage guidelines. Whether it's on a t-shirt or an icon on your browser, we'll make sure it fits 👀
Color Palette
A versatile color palette that reflects your brand's tone and message. Consistent, adaptable, responsive...all that good stuff.
Typography
We'll have a font system that supplements your brand, looks great, and is legible for every use case.
Mockups!
It's great to have a visual reference and I'll provide that for context. Whether it's a billboard, signage, or urinal cakes(optional), we'll make sure that's provided.
Brand Guidelines
This document serves as a guide to apply your recently crafted brand identity effectively. Embracing consistency is key, and this guide is designed to support you and others in preserving that cohesive brand image.
Design Retainer
Nobody likes being ghosted, and that certainly won't happen when we wrap. Whether you're working on a refresh or revving up for a brand launch, I'll be here to help if there are any questions or clarity you may need in the process.

Example projects