Brand Identity Design

Pro

Uchitha H.

Starting at

$

3,250

About this service

Summary

This comprehensive brand identity design service creates a complete visual identity system that sets you apart and builds recognition. Whether you're launching a new business, rebranding, or finally professionalizing your visual presence, I'll develop a cohesive brand identity that's distinctive, memorable, and versatile across all platforms. The service includes strategic foundation work, logo design, color and typography systems, brand guidelines, and essential collateral, giving you everything needed to present your brand consistently and professionally.

Process

Discovery & Strategy
We'll discuss your business, target audience, competitors, values, and vision. I'll gather insights about what makes you unique and how you want to be perceived in the market.
Concept Development
Based on our discovery, I'll create 4-6 distinct logo concepts with accompanying color palettes and typography, each representing different strategic directions for your brand.
Refinement & Selection
You'll review the concepts and select your preferred direction. I'll refine your chosen concept through 2-3 revision rounds until it perfectly represents your brand.
Identity System Expansion
Once the logo is finalized, I'll develop the complete system including full color palette, typography pairings, supporting graphic elements, and patterns or textures that complement your identity.
Brand Guidelines Creation
I'll compile everything into a comprehensive brand style guide that documents proper usage, specifications, and examples to ensure consistent application.
Collateral Design & Delivery
I'll design essential branded materials and prepare all final files in formats for print, web, and any other applications you need, organized and ready to use.

FAQs

  • What do you need from me to get started?

    Information about your business, target audience, competitors you admire (and don't), adjectives describing your desired brand personality, any specific requirements or elements to include, and examples of brands or styles you're drawn to.

  • How long does the brand identity process take?

    Typically 3-5 weeks from kickoff to final delivery, depending on revision rounds and feedback timing. I'll provide a detailed timeline after our discovery session.

  • How many logo concepts will I see?

    You'll receive 4-6 distinct logo concepts, each with strategic rationale. This allows meaningful choice without overwhelming decision-making. After selecting one, we'll refine it together.

  • What file formats will I receive?

    You'll get vector files (AI, EPS, SVG), high-resolution PNGs, and JPEGs in various sizes, plus any special formats needed. Everything will be organized clearly for easy access.

  • Can you design additional collateral beyond what's included?

    Absolutely! Once your core identity is established, I can design any additional materials you need like packaging, signage, brochures, social media templates, or presentation decks.

  • Do you provide custom illustrations beyond the logo?

    For basic brand elements like icons and simple graphics, these are typically included. For extensive illustration systems or complex artwork, we'll discuss your vision and any additional investment needed.

  • What if I need changes after the project is complete?

    Minor tweaks within 14 days are included. For changes after that or new collateral needs, we can discuss additional support or a retainer arrangement.

  • Will I own the rights to my brand identity?

    Yes. Upon final payment, you'll receive full ownership and rights to use your brand identity however you need without restrictions.

What's included

  • 🎨 Complete Logo Design

    I'll create a unique, memorable logo that captures your brand essence. You'll receive multiple concepts to choose from, revisions to perfect your selection, and final files in all formats you need for any application.

  • 🎯 Strategic Brand Foundation

    Beyond visuals, I'll help define your brand positioning, voice, personality, and values to ensure your identity authentically represents who you are and resonates with your target audience.

  • 🌈 Color Palette & Typography System

    A carefully crafted color palette with primary and secondary colors, plus a typography system with font pairings that work across all touchpoints, from web to print.

  • 📋 Brand Style Guide

    Comprehensive documentation covering logo usage rules, color specifications, typography guidelines, imagery style, and dos and don'ts to maintain consistency across all applications.

  • 📇 Business Collateral Design

    Essential branded materials including business cards, letterhead, email signature, and social media profile templates to launch your brand professionally from day one.

  • ✨ Brand Applications & Mockups

    Visual examples showing your brand identity in real-world contexts like packaging, signage, website, and marketing materials to help you envision the full potential.

Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Sketch

Sketch

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