Most Shopify themes were built to sell themes, not your product. They look fine, they convert okay, and they leave you stuck inside a template that fights you every time you want to do something specific. This service is for businesses that have outgrown that. You bring the brand, the products, and the strategy. I build you a storefront on a robust native Shopify theme (usually Dawn or Studio), tailored end-to-end to your brand, your customers, and the way they actually shop.

I work best with founders launching their first real storefront and growing small businesses ready to graduate from a starter theme. You'll get a storefront built on native Shopify, no janky page builders, set up so your team can run it without calling a developer every week.

Native Theme Buildout — A robust native Shopify theme (typically Dawn or Studio) configured and customized to your brand. No reskinned starter, no Shogun, no PageFly.

Product & Collection Pages — Product detail and collection pages designed for the way your customers actually shop. Conversion-aware, not just pretty.

Responsive Design — Mobile, tablet, and desktop. Mobile is treated as the primary surface because that's where your sales happen.

SKU & Inventory Setup — Native Shopify product, variant, and collection structure configured so inventory management stays simple as you grow.

2 Rounds of Revisions — Refinements after the first working version.

7-Day Post-Launch Support — Bug fixes and small adjustments in the first week after go-live, no extra invoices.

Founders launching their first real storefront who want a real build out of the gate instead of growing into a theme they'll have to replace

Small e-commerce businesses ready to graduate from a starter theme who are leaving conversions on the table because the template can't do what they need

Mission-driven brands that need a storefront reflecting a specific point of view, not a generic DTC look

Recent Shopify work: stabilized the digital storefront for Entera Skincare (26% LCP reduction, automated returns flow, 42 SKUs cleared) and now run an ongoing technical partnership with them.