Summary

Process

FAQs

• What is required from me before starting the service?

  Having a basic understanding of your brand’s mission, vision, core values, target audience, competitors, and brand personality is helpful. While I’ll guide you through this, your input helps us create a logo that truly represents your business. If you're unsure, don’t worry! I'll help you clarify these aspects during the process.

• Why are strategy and guidelines important?

  Strategy ensures designs align with your goals, creating a meaningful brand identity. Guidelines maintain consistency across all platforms, keeping your brand polished and professional.

• What files will I receive?

  You’ll get PNG, JPEG, SVG, PDF, and EPS files for online and print use along with Brand board which includes a brand Style Overview, summarizing your logo, colors, typography, and patterns for quick reference along with font Resources with links to purchase or download the font licenses for your brand. + Mini Guideline Sheet + A File Format Guide explaining what each file is and when to use it + full video walk-through.

• Can I add more elements to this package?

  Yes, In-depth strategy and guideline can be included for an additional charges. And you can also add any add-on services after the final delivery.

• What if I need more revisions?

  This package includes total 4 round of revisions. If you require additional changes, I’m happy to accommodate them for an extra cost, so we can make sure you’re fully satisfied with the final result.

• How do payments work?

  50% upfront fees is necessary to start the project or you can choose milestone-based payment. Small Projects (2-3weeks): 50% upfront, 50% before final file delivery. Longer Projects (1-2 months): 25% upfront 25% after creative direction 25% after the brand presentation 25% before final file delivery For new clients, I recommend escrow payments to ensure mutual trust.

• Why do you only provide one brand concept?

  I believe in quality over quantity. By focusing on delivering one strong, thoughtfully crafted concept, I ensure it aligns perfectly with the direction we set together during the brand strategy and creative direction process. This approach allows us to refine and perfect an identity that truly reflects your vision and resonates with your audience, rather than splitting focus across multiple directions.

• Do You Offer Priority Delivery?

  Yes, priority delivery (within 6 weeks) is available at an additional 20% fee.

• How long will the process take?

  The Essential Branding Package typically takes 7-8 weeks, depending on feedback and revisions.

• What if I don’t have a clear idea of my brand yet?

  Don’t worry! My process includes guiding you through the brand discovery phase with questions, consultations, and insights to help us shape a clear vision together.

• Will you help with implementing the brand assets after delivery?

  Yes, I can provide additional implementation services at an extra cost or guide you with more detailed instructions in the Offboarding Guide.