Essential Branding PackageAnuska Ghosh
Essential Branding Package
Best For: Businesses looking for a comprehensive branding solution to enhance their identity, attract customers, and scale with confidence.
The Essential Branding Package is perfect for growing businesses ready to take their brand visuals to the next level. With strategy and design combined, it’s a complete solution to ensure your brand stands out, connects with your audience, and remains consistent across all platforms.
This package offers more in-depth insights and deliverables compared to the Logo-Only and Mini Branding Packages.
Why Choose This Package?
Strategic Branding: Aligns your designs with your business goals and audience.
Consistency & Flexibility: Ensures a polished and professional look across all platforms with multiple logo variations and guidelines.
Complete Identity: Provides all the tools and resources you need to establish a lasting and recognizable brand.
What's included
Brand Questionnaire:
A simple form to help you define your brand’s values, mission, vision, and personality, ensuring the logo reflects your business.
Mini Strategy:
Build a strong foundation for your brand with essential insights, including:
Foundation: Define your mission, vision, and values.
Target Audience Research: Understand your ideal customers with detailed audience personas.
Competitor Analysis: Analyze competitors to differentiate your brand.
Buyer’s Journey: Map out the customer’s path from awareness to loyalty.
Creative Direction:
This involves creating two mood boards to present ideas and thought process , allowing you to choose the one that best aligns with your vision.
Full Logo Suite:
A complete set of logos for flexibility and adaptability:
Primary Logo: Your main, most recognizable logo.
Secondary Logo: A simplified variation for alternate uses.
Sub-Mark Logo: A smaller logo variation for compact spaces.
Two Brand Marks: Additional marks to enhance branding flexibility.
Custom Color Palette and Typography Pairing (licenses not included):
A set of carefully chosen colors to maintain consistency and evoke your brand’s emotions and a font combinations to complement your brand identity.
Brand Pattern:
A unique pattern that can be used across various touchpoints to enhance your brand visuals.
Brand Presentation + Visualization (Mockups):
A professional presentation showcasing your brand identity and mockups for real-world application.
Brand Board:
A single-page document summarizing your brand’s key visual elements for easy reference.
Mini Guideline Sheet:
Easy-to-follow guidelines to maintain consistency, including:
Logo Usage and Clear Space Guide
Color Pairing Guide
Typography Usage and size Guide
Mockup Examples
Offboarding Guide + Video Walkthrough
A comprehensive guide explaining your file formats, resources for brand implementation, and tips for maintaining brand consistency. Includes a video walkthrough to ensure smooth usage.
Files for Web and Print:
You’ll get high-quality files for both online use (PNG, JPEG, SVG) and print materials (PDF, EPS).
FAQs
Having a basic understanding of your brand’s mission, vision, core values, target audience, competitors, and brand personality is helpful. While I’ll guide you through this, your input helps us create a logo that truly represents your business. If you're unsure, don’t worry! I'll help you clarify these aspects during the process.
Strategy ensures designs align with your goals, creating a meaningful brand identity. Guidelines maintain consistency across all platforms, keeping your brand polished and professional.
You’ll get PNG, JPEG, SVG, PDF, and EPS files for online and print use along with Brand board which includes a brand Style Overview, summarizing your logo, colors, typography, and patterns for quick reference along with font Resources with links to purchase or download the font licenses for your brand. + Mini Guideline Sheet + A File Format Guide explaining what each file is and when to use it + full video walk-through.
Yes, In-depth strategy and guideline can be included for an additional charges. And you can also add any add-on services after the final delivery.
This package includes total 4 round of revisions. If you require additional changes, I’m happy to accommodate them for an extra cost, so we can make sure you’re fully satisfied with the final result.
50% upfront fees is necessary to start the project or you can choose milestone-based payment.
Small Projects (2-3weeks): 50% upfront, 50% before final file delivery.
Longer Projects (1-2 months):
25% upfront
25% after creative direction
25% after the brand presentation
25% before final file delivery
For new clients, I recommend escrow payments to ensure mutual trust.
I believe in quality over quantity. By focusing on delivering one strong, thoughtfully crafted concept, I ensure it aligns perfectly with the direction we set together during the brand strategy and creative direction process. This approach allows us to refine and perfect an identity that truly reflects your vision and resonates with your audience, rather than splitting focus across multiple directions.
Yes, priority delivery (within 6 weeks) is available at an additional 20% fee.
The Essential Branding Package typically takes 7-8 weeks, depending on feedback and revisions.
Don’t worry! My process includes guiding you through the brand discovery phase with questions, consultations, and insights to help us shape a clear vision together.
Yes, I can provide additional implementation services at an extra cost or guide you with more detailed instructions in the Offboarding Guide.
Example work
Anuska's other services
Starting at$580
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Anuska Ghosh Kolkata, India
Essential Branding PackageAnuska Ghosh
Starting at$580
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Logo Designer
Essential Branding Package
Best For: Businesses looking for a comprehensive branding solution to enhance their identity, attract customers, and scale with confidence.
The Essential Branding Package is perfect for growing businesses ready to take their brand visuals to the next level. With strategy and design combined, it’s a complete solution to ensure your brand stands out, connects with your audience, and remains consistent across all platforms.
This package offers more in-depth insights and deliverables compared to the Logo-Only and Mini Branding Packages.
Why Choose This Package?
Strategic Branding: Aligns your designs with your business goals and audience.
Consistency & Flexibility: Ensures a polished and professional look across all platforms with multiple logo variations and guidelines.
Complete Identity: Provides all the tools and resources you need to establish a lasting and recognizable brand.
What's included
Brand Questionnaire:
A simple form to help you define your brand’s values, mission, vision, and personality, ensuring the logo reflects your business.
Mini Strategy:
Build a strong foundation for your brand with essential insights, including:
Foundation: Define your mission, vision, and values.
Target Audience Research: Understand your ideal customers with detailed audience personas.
Competitor Analysis: Analyze competitors to differentiate your brand.
Buyer’s Journey: Map out the customer’s path from awareness to loyalty.
Creative Direction:
This involves creating two mood boards to present ideas and thought process , allowing you to choose the one that best aligns with your vision.
Full Logo Suite:
A complete set of logos for flexibility and adaptability:
Primary Logo: Your main, most recognizable logo.
Secondary Logo: A simplified variation for alternate uses.
Sub-Mark Logo: A smaller logo variation for compact spaces.
Two Brand Marks: Additional marks to enhance branding flexibility.
Custom Color Palette and Typography Pairing (licenses not included):
A set of carefully chosen colors to maintain consistency and evoke your brand’s emotions and a font combinations to complement your brand identity.
Brand Pattern:
A unique pattern that can be used across various touchpoints to enhance your brand visuals.
Brand Presentation + Visualization (Mockups):
A professional presentation showcasing your brand identity and mockups for real-world application.
Brand Board:
A single-page document summarizing your brand’s key visual elements for easy reference.
Mini Guideline Sheet:
Easy-to-follow guidelines to maintain consistency, including:
Logo Usage and Clear Space Guide
Color Pairing Guide
Typography Usage and size Guide
Mockup Examples
Offboarding Guide + Video Walkthrough
A comprehensive guide explaining your file formats, resources for brand implementation, and tips for maintaining brand consistency. Includes a video walkthrough to ensure smooth usage.
Files for Web and Print:
You’ll get high-quality files for both online use (PNG, JPEG, SVG) and print materials (PDF, EPS).
FAQs
Having a basic understanding of your brand’s mission, vision, core values, target audience, competitors, and brand personality is helpful. While I’ll guide you through this, your input helps us create a logo that truly represents your business. If you're unsure, don’t worry! I'll help you clarify these aspects during the process.
Strategy ensures designs align with your goals, creating a meaningful brand identity. Guidelines maintain consistency across all platforms, keeping your brand polished and professional.
You’ll get PNG, JPEG, SVG, PDF, and EPS files for online and print use along with Brand board which includes a brand Style Overview, summarizing your logo, colors, typography, and patterns for quick reference along with font Resources with links to purchase or download the font licenses for your brand. + Mini Guideline Sheet + A File Format Guide explaining what each file is and when to use it + full video walk-through.
Yes, In-depth strategy and guideline can be included for an additional charges. And you can also add any add-on services after the final delivery.
This package includes total 4 round of revisions. If you require additional changes, I’m happy to accommodate them for an extra cost, so we can make sure you’re fully satisfied with the final result.
50% upfront fees is necessary to start the project or you can choose milestone-based payment.
Small Projects (2-3weeks): 50% upfront, 50% before final file delivery.
Longer Projects (1-2 months):
25% upfront
25% after creative direction
25% after the brand presentation
25% before final file delivery
For new clients, I recommend escrow payments to ensure mutual trust.
I believe in quality over quantity. By focusing on delivering one strong, thoughtfully crafted concept, I ensure it aligns perfectly with the direction we set together during the brand strategy and creative direction process. This approach allows us to refine and perfect an identity that truly reflects your vision and resonates with your audience, rather than splitting focus across multiple directions.
Yes, priority delivery (within 6 weeks) is available at an additional 20% fee.
The Essential Branding Package typically takes 7-8 weeks, depending on feedback and revisions.
Don’t worry! My process includes guiding you through the brand discovery phase with questions, consultations, and insights to help us shape a clear vision together.
Yes, I can provide additional implementation services at an extra cost or guide you with more detailed instructions in the Offboarding Guide.
Example work
Anuska's other services
$580