Brand Identity & Visual Direction

Starting at

$

2,000

About this service

Summary

Your brand deserves more than a logo. This service builds a clear, stylish identity that tells your story across every platform. Whether you’re launching something new or leveling up your look, I’ll help you define a visual language that feels fresh, consistent, and unmistakably you.

Process

Step 1: Brand Discovery
We’ll talk values, vibe, audience, and goals — so your brand reflects more than just “aesthetic.”
Step 2: Moodboard & Direction
I’ll craft a visual strategy (moodboard, fonts, colors, inspirations) and you’ll approve before we move forward.
Step 3: Identity Build-Out
I’ll design or refine your logo, pair it with strong typography, and build out the full color system.
Step 4: Social Style System
We’ll translate your new identity into a cohesive approach for Instagram, TikTok, and beyond.
Step 5: Final Delivery
You’ll get a full brand kit, editable files, and guidelines — ready for rollout.

FAQs

  • Is this just for new brands?

    Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.

  • Do I have to use the logo you design?

    Nope — you can keep your current logo, and I’ll build the rest of the system around it.

  • Will this include editable templates?

    Yes, if needed! I can include Canva or Figma-based templates as an add-on.

  • How long does this take?

    Typically 2–3 weeks depending on feedback rounds and add-ons.

  • Do you offer full brand naming or messaging too?

    Not in this package — but I can offer it separately if needed.

What's included

  • Brand Moodboard & Visual Strategy

    A curated direction that defines your aesthetic, tone, and visual style — with real-world references.

  • Logo & Typography Pairings

    Custom logo design or refinement, plus matching font systems for strong visual consistency.

  • Color Palette Design

    Primary + secondary colors with use cases and accessibility in mind.

  • Social Media Style Guide

    Guidelines for layout, post structure, tone of voice, and how to show up consistently online.

  • Launch-Ready Brand Kit

    A zip file with all final assets: logos, fonts, colors, templates, and guidelines for you (or your team) to hit the ground running.

Recommendations

(5.0)

Working with Talya has been absolutely incredible. She’s one of the most professional, attentive, and creative people I got to work with. She knows exactly what she wants and guided me perfectly to describe it to her. But moreover that she’s a wonderful, sensitive and a great person. Can’t recommend her enough and needless to say I’d love to work with her again.


Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Figma

Figma

Jitter

Jitter

Industries

Food & Beverage
Fashion & Apparel
Hospitality