Four Blog Posts

Starting at

$

1,500

About this service

Summary

This package is intended for tech companies that need to publish at least four blog posts monthly to keep the community interested in their work. The exact recipe depends on your content marketing strategy. A generally good one I recommend is two technical blog posts, one thought leadership piece, and one client feature / case study.

Process

Content plan
The content plan outlines what, why, and when we publish, what channel we push this blog content in, and how we reuse bits of the content to maintain a healthy publishing pace. The plan needs to align with your business objectives. Are you building brand awareness? Driving up conversions? Upselling? If you don't have a content plan, I will help you develop and maintain it over time.
2. First drafts
I write and share the first drafts of all planned posts with you.
3. Revisions and finalization
I incorporate your edits and feedback to make the final revisions of all posts that are ready to go live.

FAQs

  • What is a regular post?

    A regular post is between 800 and 1200 words. Long-form posts, typically above 1200 words, take more time and effort to craft. They are not covered by this package, but if you are interested in them, talk to me, and we'll reach an agreement.

  • Could it be 2 posts a month? Or 8?

    Yes, let's talk.

  • What if we decide to postpone rolling out a feature that we were going to discuss in a blog post?

    I recommend having a minimum of two posts ready at all times to replace the one that bites the dust.

  • Do you do research and link to sources?

    I always do due research and have my posts fact-checked by experts in my client's company. How much linking to sources will be done in the final draft ultimately depends on you. I can be Wikipedia-pedantic if you like.

  • How do you write release notes?

    A typical software release includes new features, improvements, and a number of fixes—some trivial and some critical. The trick is to know what to focus on exactly, what level of detail to stick with, and when to stop and list some things under "Misc changes". Step 1 is to compile the overall list of changes; I can extract that from 'git log'. Step 2 is to categorize and group the changes. Step 3 is to assign importance to each one, then write the copy and make illustrations. The first few times I will need some help setting feature priorities. Once I know my way around the product, I can do that myself.

What's included

  • Technical Blog Posts

    A technical blog post can introduce a new feature, explain some important concepts your application or SaaS relies on, or be something else entirely. I will help you define the purpose and scope of each technical post, then write it and create illustrations.

  • Thought Leadership Posts

    This is where you can be as opinionated as you need to be to drive your point across. The posts will follow your style guidelines regarding tone of voice and language. If you don't have the guidelines, I will help you develop those (in a separate project).

  • Release Notes

    I will review the raw list of changes, group them, prioritize changes within the groups, and then write a relatable copy that explains how the new features you implemented will benefit your users. I will also illustrate these features and, where applicable, make short video demonstrations.

Recommendations

(5.0)

Brad Collette • Ondsel

Client • Dec 19, 2024

I hired Alex initially to write some marketing content. He did an excellent job with the content but also proved to be far more versatile. He was able to coordinate website redesign, recommend experts, help with analytics, and so much more. He quickly became a trusted advisor and an essential member of the team. Can't recommend him highly enough.

Jarosław Foksa • Boxy SVG

Client • Nov 15, 2024

I hired Alex for the first time years ago because I really liked the quality of his articles on his blog. He ended up doing several projects for me. Every time he delivered great results that required very little tweaking after the first draft. I will gladly work with him again in the future.


Duration

2 weeks

Skills and tools

Copywriter
Technical Writer
Google Docs

Industries

Cloud Computing
SaaS
Software

Work with me