Rukaiya Bhinderwala
I do art. Brand Identiy, Packaging, Socials, Illustration
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While millions of children in India continue to fall victim to mosquito-borne diseases each year, we sought to reimagine an age-old ritual rather than challenge it. The traditional kala teeka, used to ward off the evil eye, was reinvented as a kohl dot infused with eucalyptus and citronella oils transforming a cultural symbol of protection into a real safeguard against mosquitoes.
I was responsible for the complete packaging design for this project, including illustration, typography, and final layout.
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COKE STUDIO BHARAT SEASON 3 I WELCOME KIT
The Season 3 Artist Welcome Kit was designed as a statement of celebration and belonging. Crafted in the iconic Coke Studio Bharat colours, the visual identity drew inspiration from musical instruments, notations, and cultural forms, expressed through a bold vector illustration style. The result was a kit that not only welcomed the artists but also embodied the spirit of the season.
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