Copywriting, Ideation & Creative Direction

FWD - Awkward First Dates
FWD - Awkward First Dates

The worst questions to ask on a first date happen to be the exact same questions life insurance agents ask. In public.

Brand Strategist
Copywriter
Script Writer

Lexus - Impossible to Ignore
Lexus - Impossible to Ignore

Have your eyes ever seen something so captivating you couldn’t look away? We put the new Lexus IS to the test with eye-tracking technology.

Brand Strategist
Copywriter
Script Writer

FWD - The Cruel Fate of Good Drivers
FWD - The Cruel Fate of Good Drivers

For a lane-observing, rule-following, danger-dodging driver at the peak of his abilities, a rare accident can be a rather punishing event.

Brand Strategist
Creative Director
Copywriter

Svidok - The War Journal Platform
Svidok - The War Journal Platform

Explainer for an anonymous war journal platform built to document stories and hold Russia accountable for its war crimes in Ukraine. Svidok.org

Brand Strategist
Creative Director
Script Writer

FWD - Maids Are Not Machines
FWD - Maids Are Not Machines

Although maid insurance was mandated as a compulsory purchase, advertising is was considered an iffy subject. Till FWD decided to say it as it is.

Creative Director
Copywriter
Script Writer

Welcome to Digital
Welcome to Digital

The brand refresh for Digicel. From being a telecom operator to becoming the epicentre for all digital experiences.

Brand Strategist
Copywriter
Script Writer

The LifeForce Project (Mysyla Ukraine)
The LifeForce Project (Mysyla Ukraine)

Explainer for a secure platform ensuring a coordinated & resilient response of government, and NGO resources to those most affected in Ukraine. Mysyla.org

Brand Strategist
Creative Director
Copywriter