Rotimi shadrach
Brand & Visual Designer
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Rotimi is ready for their next project!
A motivational social media design built around the idea that consistent, intentional actions lead to meaningful results. The visual direction combines a dynamic running-shoe photograph with bold typography to communicate movement, discipline, and progress.
Design Approach
I used a strong typographic hierarchy to make the message immediately readable, while the contrasting white, yellow, and red tones create emphasis and energy. The close-up footwear imagery reinforces the central concept of taking action, while the clean composition keeps the message impactful across digital platforms.
What I Delivered
Creative concept and visual direction
Typography and layout design
Image treatment and composition
Color and visual hierarchy
Social-media-ready artwork
Personal branding integration
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Event Flyer Design
A vibrant nightlife event flyer designed to capture attention instantly and communicate the energy of a Friday night out.
The visual direction combines bold typography, neon lighting, vibrant purple/magenta tones, and a fashion-forward portrait to create a premium yet energetic nightlife aesthetic.
What I worked on:
• Art direction
• Event flyer design
• Typography & visual hierarchy
• Photo manipulation
• Lighting & color grading
• Promotional layout
The goal was simple: make the event feel exciting before the audience even reads the details.
Designed to attract. Built to create anticipation.
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Hoops & Hopes — Fictional Movie Poster
Hoops & Hopes is a cinematic basketball movie poster concept built around the themes of dreams, resilience, determination, and overcoming adversity.
The design uses a dramatic basketball action scene as the central visual, with the athlete reaching toward the hoop to represent the pursuit of greatness. The layered imagery of basketball players and courts creates a sense of legacy, competition, and the journey from struggle to success.
The dark blue and red cinematic lighting gives the poster an intense, emotional atmosphere, while the bright yellow subtitle creates a strong visual contrast and reinforces the energy associated with basketball.
The bold “HOOPS & HOPES” title dominates the composition, making the movie immediately recognizable while communicating both sides of the story: the game itself (Hoops) and the dreams behind it (Hopes).
The tagline, “WHERE DREAMS BOUNCE BACK STRONGER,” reinforces the core message of resilience — that failure isn't the end, but an opportunity to rise again.
The supporting description establishes the narrative of young athletes pursuing success despite limited opportunities, emphasizing resilience, teamwork, courage, and determination.
Overall, the poster was designed to feel cinematic, inspirational, energetic, and emotionally powerful, appealing to audiences who enjoy sports, coming-of-age stories, and motivational films.
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Food Poster Design for Fuud Nigeria
This project is a promotional social media design created for Fuud Nigeria, a food delivery brand focused on making delicious meals easily accessible to customers.
The goal was to create a vibrant and appetizing visual that immediately captures attention while clearly communicating the brand's promise of good food that satisfies the soul. I used a bold orange and neutral color palette to reflect warmth, energy, and appetite while arranging the food imagery in a balanced composition that guides the viewer from the headline to the call-to-action.
The design combines strong typography, high-quality food photography, subtle decorative elements, and clear ordering information to make the poster both visually engaging and conversion-focused. The final artwork was optimized for social media marketing, helping the brand promote its meal delivery service in a professional and memorable way.
My role: Graphic Designer
Deliverables:
Social media promotional poster
Typography and layout design
Image composition and retouching
Brand-consistent visual styling
Design objective: Create an eye-catching food advertisement that increases brand awareness and encourages customers to place an order.
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