Rossy Toro
Bilingual Marketing & Creative Designer using AI.
New to Contra
Rossy is ready for their next project!
As a FOVIMAR marketing, communications, and planning specialist, my focus centers on designing cutting-edge, transparent campaigns that connect deeply with the naval family, leveraging disruptive tools like our 3D institutional avatar to break down information access barriers. We aggressively drive mortgage credit placements and the sale of flagship developments, through high-impact commercial offers tailored to our contributors' financial needs, such as zero down payments and our highly competitive preferential rates. Every advertising action, across both digital channels and high-traffic physical touchpoints, is strictly tied to hard conversion KPIs (Click-Through Rate, Cost per Lead, and "Fovienlínea" appointment volume) to guarantee an optimal return on investment and build solid engagement with both officers and subordinate personnel.
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As a FOVIMAR marketing and planning specialist, my approach combines military identity and respect for the naval family with cutting-edge digital communication strategies, leveraging our 3D avatar to humanize the brand and break down informational barriers. Through hyper-local campaigns driven by financial transparency and commercial urgency, we guarantee the placement of flagship projects. Each tactic is strictly tied to conversion and engagement KPIs (CTR, Cost per Lead, and "Fovienlínea" appointments) to ensure optimal return on investment and a transparent management model tailored for both officers and subordinate personnel.
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Marketing & Communications Specialist | Sociedad Mutualista Militar Policial del Perú
March 2025 – February 2026
Digital Transformation: Led the institution's digital transformation initiatives with a strategic focus on Digital Humanism.
Reputation & Content Strategy: Spearheaded comprehensive reputation management and designed high-value content tailored to diverse, high-stakes audiences.
Campaign Execution & Multimedia: Orchestrated the copywriting, layout design, and video making for end-to-end ATL/BTL advertising campaigns.
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Bilingual Marketing and Graphic Design professional. I combine strategic content direction with advanced technical execution in illustration, 3D animation, and AI-driven production workflows. Experienced in managing brand visual identity and reputation across corporate and institutional environments, I bring critical thinking, autonomy, and high-value, results-oriented design.
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