Robert Pokrywka
Expert writer who bridges storytelling and marketing
New to Contra
Robert is ready for their next project!
REQUEST:
Audi wanted to get into the content marketing space.
PROPOSAL:
Create an Audi lifestyle blog to show people what it's like to own an Audi.
EXECUTION:
We worked with the digital agency to create a robust lifestyle blog with sponsored content from publishers like Great Big Story, GQ, Vogue, Wired, along side pieces from Audi Magazine, and pieces that Latcha created. The initial launch proved a huge success with over 180,000 people pushed to the site in the first three months.
1
8
REQUEST:
Audi wanted to get their latest news to people in a way worthy of the Four Rings
PROPOSAL:
Bring email to life and create a video newsletter that entertains as much as it informs.
EXECUTION:
We created an entertainment-style news program that has morphed into a more sophisticated content newsletter. Delivered by email, this first-ever video newsletter goes to owners and prospects and informs Audi Fans of the latest auto shows, vehicle launches, etc.
1
12
REQUEST:
Buick partnered with Reese Witherspoon's production company Hello Sunshine to create an in-vehicle app that allowed you to access and play her book club's books. But people were having difficulty downloading and using the app.
PROPOSAL:
Create a video tutorial to show the ease of downloading and using the in-vehicle app.
EXECUTION:
We enlisted the help of Reese Book Club author, Jasmine Guillory, to create a video tutorial that not only showed how easy the app was to download, but also how easy it was to use. And we highlighted the app in our February eNewsletter that drove to a Reese's Book Club exclusive landing page to find out more.
0
17
REQUEST:
With so much technology in Ford vehicles, and a pandemic limiting dealer interaction, Ford turned to us to deliver a program that educated new owners on all of the little things their vehicle can do.
PROPOSAL:
Create a robust program for the four newest Ford vehicles that includes Quick Tips (short one-feature videos), Feature videos (a collection of related features) and livestreams (so people can get questions answered live).
EXECUTION:
In a little over 6 months, we created over 28 videos (120+ in all) per vehicle with a host that included three different types of learning. Quick Tips with supers and music that were anywhere from :25-:45 seconds. Feature videos that allowed owners to get to learn a set of features and live broadcasted shows that featured a walkaround while answering questions from the audience.
0
19