Reshma Pawar
I’m a Strategic Graphic Designer (M.Des) and Illustrator.
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AAS Investments, a reputed advisory firm from Kolkata with over a decade of experience, wanted to rebrand with a modern identity and a fresh website.
This was my first full website UI project, handled completely on my own — from research and wireframing to logo and visual design. The final logo, built with simple geometric shapes forming two mountains and a rising sun, symbolised growth and new beginnings.
It was a fulfilling journey that blended strategy and creativity, giving the brand a renewed, contemporary presence while marking a proud milestone in my own design path. Live website link- https://aasinvestment.com please check it out.
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Untangle was born from a simple idea — to turn chaos into clarity for service-based businesses struggling with profitability, project, and time management.
I led the project from the ground up — from defining its positioning and studying competitors to creating a visual language that captured its essence. The playful cat mascot became the face of this idea, symbolizing the messiness and unpredictability that Untangle helps organize.
The result was a brand that feels strategic yet human, structured yet warm — proving that even the most complex challenges can be untangled through thoughtful design.
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A lifestyle brand specializing in the export of premium comforters and bed linens. The creative direction aimed to capture timeless luxury — blending the charm of old-money elegance with a refined, global look.
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