Reemsha Inayet
Integrated Media & Connection Planning Strategist
New to Contra
Reemsha is building their profile!
A leading global apparel brand aimed to launch a new, comfort-driven intimate apparel collection within the Philippines. The primary challenge was to significantly increase product consideration among the target audience (aged 18-44), while diligently maintaining broad market reach (MMR) for the new collection.
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An integrated multi-platform digital strategy was deployed, strategically leveraging TikTok, YouTube, and Meta to ensure both expansive awareness and efficient consideration.
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A prominent financial institution successfully launched a specialized ETF with an omnichannel, conversion-focused digital campaign, achieving $24.7M in transaction value, a 59% reduction in conversion costs, and a 279% increase in conversion rates.
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