Rebecca Aston
Digital Designer | Snap Lens Scholar · RCA 2025
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Fractured Signals is an ongoing editorial print project exploring underground music culture, analogue media and independent publishing.
For this challenge, I used Envato AI as a creative collaborator throughout my design process.
I began by researching visual references and building mood boards before using AI to explore textures, imagery, and composition. Rather than generating a finished design, I used these outputs as raw creative material, selecting, refining and combining them into a final poster in Photoshop using assets from the Envato library, including typography.
To test whether the design worked beyond the screen, I developed a series of physical print applications, including fly-posted street posters, a zine cover and record shop flyers. Seeing the work placed into realistic environments helped me evaluate the design as an editorial print system rather than a single digital artwork.
This project explores how AI can accelerate creative exploration, while human judgement, editing and creative direction shape the outcome.
Ultimately, I wanted to answer a simple question: Could an AI-assisted design exist as a genuine piece of print culture?
For me, the final stage wasn't generating an image. It was testing whether the work could exist in the physical world. By developing a street campaign of posters, publications and flyers, I explored how AI-assisted design becomes tangible through human editorial decisions, print thinking and real-world context.
🎥 Watch the full creative process here:
https://www.youtube.com/watch?v=Q_VFHQtZ5ZU
Thank you to Envato and Contra for creating a brief that encouraged experimentation, exploration, and creative dialogue.
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