Ratnesh Shah
Video Editor & Motion Designer — AI-powered workflows.
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Detachable Earrings — One Earring, Three Ways
Three reels, three different energies — kinetic and fast, sleek and confident, spiralling and explosive. Motion and sound brought to still product PNGs, each reel showing the earring transform on screen rather than just sitting still. The challenge was making flat product images feel alive while staying true to the brand's bold red visual identity.
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AI-Produced TVC — Skincare Brand | End-to-End Generative Production
This started as an experiment. It became a question I'm still sitting with.
Every visual element was AI-generated — the model, product renders, 3D editorial scenes, atmospheric shots, voice over. The editorial layer — pacing, motion graphics, music, sound design, cutting rhythm — was done manually in post.
The brief had a specific emotional arc: a woman not chasing a miracle, just beginning to understand her skin. AI could generate the world around that feeling. It couldn't decide what that feeling was. That thinking had to come first — and it had to be human.
Some shots are seamless. A few still show the seams. I've left them in. This is an honest document of where this process stands right now, not a finished argument for what AI can do.
What it did do: closed the distance between idea and execution for one person working alone. That shift is real — and worth documenting.
This is the first in a series — different brand worlds, different categories, different creative problems.
#AIProduction #TVCDesign #MotionGraphics #VideoEditing #GenerativeAI #AIFilm #SkincareBrand #BrandFilm #AIAdvertising #FreepikAI #EditorialDesign #HybridProduction #AICreative #VisualStorytelling #AIInAdvertising
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Where Tools Meet Vision - This video is to show — Design, Editing, Motion Graphics and AI all living in one space. Have been doing this for a while now and always felt these skills are stronger together than separate. So this video was me putting that in one flow. Every reveal, every frame wasn't random — there was a thought behind each one. Because it was never about the tools. It's about the story you tell with them.
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This is my Social Media Carousel Post for 3 different Jewellery Brands
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