YouTube Thumbnail Redesign Case Study
I challenged myself to redesign existing YouTube thumbnails from well-known creators to demonstrate how strategic design can improve click-through potential without changing the core topic of the video.
Rather than simply making the thumbnails "look better," I focused on solving real communication problems that often reduce performance on YouTube.
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Olly – YouTube Video Editing
Olly is a children's YouTube content project focused on creating fun, educational, and engaging videos for young audiences. As the video editor, I was responsible for transforming raw footage into polished content that was both entertaining and easy for children to follow.
My editing process involved organizing footage, creating smooth pacing, adding music and sound effects, integrating motion graphics, and ensuring every scene maintained the audience's attention while supporting the educational message. I also collaborated on the overall visual presentation to keep the content consistent with the brand's identity.
Working on this project strengthened my ability to tell stories through editing, maintain viewer engagement, and deliver videos that balance creativity with clear communication.
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Warung Talaga – Social Media Design
Warung Talaga is a local restaurant that wanted to build a stronger and more consistent presence on social media. The objective was to create visually appealing content that could attract new customers while maintaining a recognizable brand identity.
For this project, I designed a series of Instagram feed posts featuring menu promotions, seasonal campaigns, and brand content. Each design was carefully crafted to balance aesthetics with clear communication, ensuring that important information remained easy to read while keeping the visuals engaging.
The visual direction emphasized consistency in layout, typography, color usage, and imagery to create a cohesive feed that strengthens brand recognition and encourages audience engagement.
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CACA TRIP – Logo & Brand Identity Design
CACA TRIP is a travel brand that needed a visual identity that felt modern, memorable, and trustworthy while reflecting the excitement of exploring new destinations.
The goal was to create a logo that was clean, versatile, and easily recognizable across digital platforms, social media, and promotional materials. I explored multiple concepts before refining the final design into a balanced identity that communicates adventure, reliability, and approachability.
Beyond the logo itself, I developed a cohesive visual direction, including typography, color palette, and brand application examples to ensure consistency across different touchpoints.