The best strategy against vacancy is a strong marketing strategy, but what consumers expect has changed greatly over the past decade.

A guide to the best places to eat, drink, explore, and unwind in Downtown Birmingham.

I wrote a guide for students living in St. Petersburg to promote Common's student-friendly home The Wayland by Common.

I wrote a blog post about my favorite local spots in Bushwick, Brooklyn for Common.

Common set out to own the conversation around moving and renting in 2022 with a multi-channel campaign that established the brand as moving and renting experts.

I crafted the boilerplate, mission, brand pillars, and brand voice guidelines for Common Living, a nationwide residential manager.