Rahmon Bethel's Work | ContraWork by Rahmon Bethel
Rahmon Bethel

Rahmon Bethel

Obsessed With Quality | Podcast Trailer | Saas | Documentary

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Followed by T-Studios � and GALLERY L

Lagos, Nigeria

WorkPostsAbout

Lagos, Nigeria

We tried something new! 👀 This is our very first live action product ad, and we made it for @_heyclicky (https://www.instagram.com/_heyclicky/). HeyClicky is an AI tool that lives on your Mac and does most of what you’d do with Claude or ChatGPT. Think of it as the Siri we all dreamed of... the one that helps when you’re stuck in new software (like Blender) or trying to debug your code. We wanted to show that screenshotting into Claude or Google is basically caveman behavior now :) @farza954 (https://www.instagram.com/farza954/), the founder, is our main character. @joshuabonzo (https://www.instagram.com/joshuabonzo/), the 🐐 (we love your work, Bonzo!), is NOT happy that Farza is still stuck in the “primitive workflow,” so he takes him out of the cave by immersing him in HeyClicky’s world. Enjoy! P.S. Farza’s journey from Buildspace to HeyClicky has been a huge inspiration, and watching Bonzo help tell HeyClicky’s story so beautifully is just... amazing. P.P.S. @farza954 (https://www.instagram.com/farza954/), don’t sue us please! P.P.P.S. We wrote the script, designed the storyboard, used @ (https://www.instagram.com/higgsfield.ai/)higgsfield.ai (http://higgsfield.ai) (yes, Ai 🙃) for the shots, did the VFX and UI in After Effects, and put it all together in DaVinci Resolve. P.P.P.P.S. We want to do more of this for @_heyclicky (https://www.instagram.com/_heyclicky/) !
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About 1 week into this project, we decided to delete everything and start afresh. Why? We saw that we could do something better. We could tell a better story rather than just move things around on screen. We could make you laugh. Or cry. We could make you picture using the software without ever touching it. We discovered we were more powerful, so we deleted everything to start from the very beginning... the script. I anticipate what the final piece will look like! P.S. This version is the one we're deleting 🥹 😭
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Editing a podcast trailer I was a guest on felt so weird. But I enjoyed it! Because like every other story I tell with visuals, I immersed myself in it. Aimed for a documentary style for this one. And although I already don't like it as much as I did when I first did it, I thought to share it here.
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Worked on this Saas video for a founder. My team and I did everything from scripting, voiceover, storyboarding, and the final animation.
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