Rafal Kuczynski
Senior Product & UX/UI Designer — SaaS, B2B, Design Systems
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Royal Rides is a premium motorcycle rental business in Malaysia, built for international riders looking for something beyond the usual scooter rental experience.
I created the brand, website, booking experience, marketing and internal operations from the ground up, turning a small idea into a live business.
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The operating system behind Royal Rides.
As Royal Rides grew from a small fleet to 11 motorcycles, spreadsheets and computer notes became increasingly difficult to manage.
I designed and built an internal platform that connects bookings, fleet management, maintenance, documents, freelancer payments and parts inventory in one system.
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Simplero is an all-in-one platform for creators, combining courses, communities, email marketing, payments, automations and CRM.
When I joined, the features were there, but they often felt like separate products. Navigation was difficult, workflows were disconnected, and it wasn't always clear how to move from creating a product to selling it, marketing it and managing it afterwards.
Over more than five years, I worked across the product ecosystem, helping establish reusable design patterns, redesign existing workflows and shape new features as the platform evolved.
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UI Solutions Group. AI-Powered Solutions · Web Design · Style Guide
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