Differentiating ourselves within the competitive skincare market was a feat. We mined Amazon reviews to gain insights into customer sentiment around key selling

For Skincare and Makeup brand Beautycounter, I worked on copywriting for limited-time promotions and their Brand Advocate program.

I covered Books for Bustle, reviewing novels and memoirs.

Rachel is a NY-based writer & strategist with over 10 years of expertise. She has both agency and in-house experience — focusing on beauty, fashion, & wellness.