A comprehensive content strategy for a SaaS company that provides patient scheduling and reminder software to clinics and hospitals across North America.

The Crft brand guidelines ensure consistency and coherence across all touchpoints.

My approach combines data-driven insights, personalized engagement, and multi-channel outreach to tackle the high customer churn rate for a SAS company.

"Monochrome Moments" is a design project aimed at creating visually striking Instagram post templates in black and white.