Digital Marketing Strategy

Precious A

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About this service

Summary

I will develop a digital marketing strategy that leverages online channels to reach and engage your target audience. This service includes SEO, social media, content marketing, and paid advertising strategies.

Process

Initial Consultation & Goal Setting
• Objective: Understand the client’s business, target audience, and digital marketing goals.
Activities:
• In-depth discussion to define objectives (e.g., brand awareness, lead generation).
• Review of current digital marketing efforts and identification of key challenges.
• Establishing specific KPIs and success metrics.
• Agreement on project scope, timeline, and deliverables.
Research & Analysis
• Objective: Conduct a thorough analysis of the digital landscape and target audience.
Activities:
• SEO audit of the client’s website to identify technical issues and content gaps.
• Audience analysis, including behavior, demographics, and preferences.
• Keyword research to identify opportunities for SEO campaigns.
• Social media audit to evaluate current performance and identify areas for improvement.
Strategy Development
• Objective: Develop a comprehensive digital marketing strategy that integrates SEO, social media, and content marketing.
Activities:
• Drafting the digital marketing strategy document, covering all relevant channels.
• Creating a keyword strategy tailored to the client’s industry and goals.
• Developing a content marketing plan, including blog topics, video content, and lead magnets.
• Crafting a social media strategy with platform selection, content calendar, and engagement tactics.
• Outlining a paid advertising strategy, including campaign objectives, targeting, and budget recommendations.
• Establishing an analytics and performance tracking framework.
Client Review & Feedback
• Objective: Ensure the strategy aligns with the client’s vision and business objectives.
Activities:
• Presenting the digital marketing strategy document to the client.
• Gathering feedback on proposed strategies and tactics.
• Revising the strategy based on client input.
• Finalizing the strategy after client approval.

FAQs

  • What does a digital marketing strategy include?

    A digital marketing strategy includes a comprehensive plan that integrates SEO, social media, and content marketing. It covers everything from keyword strategy and platform selection to content calendars, paid advertising campaigns, and performance tracking. The goal is to create a cohesive approach that aligns with your business objectives and maximizes your online presence.

  • How do you determine which digital marketing channels are best for my business?

    I will begin by analyzing your target audience, industry, and current online presence. I consider factors such as where your audience spends their time online and your business goals. Based on this analysis, I will recommend the most effective channels (e.g., social media platforms, SEO) for reaching and engaging your audience.

  • How long does it take to see results from a digital marketing strategy?

    The timeline for seeing results can vary depending on the specific strategies implemented. SEO efforts typically take 3-6 months to show significant results, while social media strategies can yield quicker results, often within a few weeks. Continuous optimization and regular monitoring help accelerate and sustain positive outcomes.

  • How do you handle budgeting for paid advertising?

    I will work with you to establish a clear budget based on your goals, target audience, and industry benchmarks. I will then allocate the budget across different platforms and campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI.

  • Will you manage all aspects of my digital marketing, or just provide the strategy?

    I offer both options. If you prefer, I can manage the entire implementation of the digital marketing strategy, including SEO, content creation and social media management. Alternatively, I can provide the strategy and work alongside your team, offering guidance and support as needed.

What's included

  • Digital marketing strategy document covering SEO, social media, and content marketing.

    I will provide a comprehensive, integrated approach to your digital marketing, aligning SEO, social media, and content marketing efforts with your business goals. It outlines specific strategies for each channel, ensuring they work together to maximize online visibility, engagement, and conversions.

  • SEO Audit and Keyword Strategy

    I will perform an audit of your website’s current SEO performance and a keyword strategy tailored to improve search engine rankings. The audit identifies areas for improvement, while the keyword strategy focuses on optimizing content to attract relevant organic traffic.

  • Social Media Strategy, Including Platform Selection, Content Calendar, and Engagement Tactics

    I will outline how to effectively leverage social media platforms to build brand awareness, engage with your audience, and drive traffic to your website. It includes selecting the most relevant platforms, creating a content calendar, and outlining tactics to boost engagement.

  • Content Marketing Plan, Including Blog Topics, Video Content, and Lead Magnets

    I will provide a strategic approach to content creation and distribution, focusing on producing valuable and relevant content to attract and retain your target audience. It includes a mix of blog topics, video content ideas, and lead magnets designed to drive conversions.

  • Paid Advertising Strategy, Including Campaign Objectives, Targeting, and Budget Recommendations

    I will create a strategy which will detail how to use paid advertising, such as social media ads, to achieve specific campaign objectives. It covers audience targeting, ad creatives, bidding strategies, and budget allocation to ensure maximum ROI from your ad spend.

Skills and tools

Marketing Strategist
Business Strategist
Adobe Acrobat
Canva
Procreate

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