pro
Phoebe Ravencraft
30-year copywriter: email, print, & marketing that converts
New to Contra
Phoebe is ready for their next project!
Sales copy for a nonfiction business book, written as Editor-in-Chief at Best Page Forward. Pain-point hook, benefit-driven structure, and a clear call to action — the same short-form conversion skill that drives product descriptions, landing pages, and ad copy. One of 1,000+ I wrote in my time with the firm.
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B2B case study for a national staffing firm — how advance planning and communication turned a client crisis into a major account win worth $1.19M. Interview-driven, structured around stakes and resolution, with the brand message carried through narrative rather than stated.
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Employee profile / brand storytelling for a national staffing firm — how one manager's care and enthusiasm turned a struggling branch around. A people-first story that carries the company's values through one person's leadership rather than stating them.
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Personal-brand newsletter — 44% open rate, 11% click-through to a product launch. An essay-driven email that entertains first and sells second, turning a seasonal musing into measurable conversions.
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