Phoebe Ficklin
Culture writer & editor. Founder, Mohair.
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An essay tracing Jellycat's cultural rise and the 2020 viral moment that turned a soft toy into a signal. The piece argues that what people were buying wasn't a product; it was a permission structure for a particular kind of feeling.
Published on LinkedIn, April 2026.
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Mohair is a literary publication I co-founded covering fragrance, aesthetics, and the edges of everyday life. It operates across Substack, a custom website, Instagram, and Pinterest, with a developed editorial design system and a consistent reader profile.
I write, edit, and curate all content, building each piece around a specific observation rather than a topic. The publication is the practice: finding what a thing means before deciding how to say it.
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