Payal Soni
Graphic Designer for Small Brands | posters , Social Media
New to Contra
Payal is building their profile!
🍨 Sweet, playful, and designed to grab attention!
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🍓✨ BRUNCH JUST GOT A WHOLE LOT CUTER ✨🧇
Serving pink vibes, crispy waffles & sweet memories all in one bite 💕
Welcome to Waffle House – Let’s Brunch, where every brunch date feels like a dreamy retro café moment ☁️🍓
From our playful mascot to our strawberry-cream aesthetic, this brand was designed to feel:
💖 Fun
🎀 Cozy
🧇 Deliciously nostalgic
📸 Instagram-worthy
Which slide is your favorite? 👀👇
1️⃣ Logo Design
2️⃣ Packaging Mockups
3️⃣ Social Media Posts
4️⃣ Café Storefront
5️⃣ Mascot Character
Tag your brunch bestie who’d definitely visit this café 🍓☕✨
#BrandIdentity #CafeBranding #WaffleHouse #PinkAesthetic #BrandDesign #GraphicDesigner #PackagingDesign #SocialMediaDesign #CafeInspiration #RetroBranding #CuteBranding #LoveArt #CreativeDesign #FoodBranding #BrunchVibes #LogoDesign #MockupDesign #VisualIdentity #DesignInspiration #InstagramBranding
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Title
Designing a Packaging Identity That Feels Loud, Playful & Premium — SATY Branding
Description
SATY was created with the idea of making packaging feel more like a statement piece than just a product cover. I wanted the identity to instantly grab attention through bold typography, vibrant contrast, and expressive abstract patterns.
The combination of electric purple and soft peach tones gives the brand a playful yet premium personality, while the custom logotype creates a strong visual recall across packaging and brand applications.
From logo exploration to realistic mockups, every element was designed to feel modern, youthful, and shelf-ready. The goal was simple: create branding that people remember even after a quick glance.
Project Includes:
Brand Identity Design
Packaging Design
Custom Typography
Color Palette Development
Realistic Mockup Presentation
Tools Used: Adobe Illustrator, Photoshop & AI-assisted creative workflow.
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WE STILL NEED REAL GRAPHIC DESIGNERS NOT AI ,WHY ?
Built this complete Waffle Tales Brand Kit using a prompt workflow with Claude AI (https://claude.ai?utm_source=chatgpt.com).
Claude helped a lot with creative direction, branding ideas, and detailed prompt writing — especially for defining the mood, typography, color palette, and packaging style. But when it comes to generating strong visuals directly, it still works better as a creative prompt partner than a full visual design tool.
I used its prompt structure to develop only
A good reminder that AI can speed up ideation, but strong visual execution still depends on the designer.
#BrandIdentity #PackagingDesign #GraphicDesigner #CreativeProcess #ClaudeAI #FoodBranding #VisualDesign #BrandKit #AIWorkflow #DesignProcess
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🍯 Waffle Tales — Packaging & Brand Identity Design
Created a playful packaging concept for Waffle Tales, a dessert brand focused on delivering a warm, fun, and memorable waffle experience. The goal of this project was to design packaging that instantly feels sweet, modern, and visually appealing both in-store and on social media.
The visual direction combines soft pastel tones with bold typography and illustrated waffle elements to create a clean yet character-filled identity. Every detail — from the caramel drip accents to the takeaway box structure — was designed to make the packaging feel premium while still approachable and youthful.
What I Designed
• Packaging Design
• Brand Visual Identity
• Typography System
• Product Mockups
• Print-Ready Layouts
Design Direction
✨ Playful & Modern
✨ Minimal but Memorable
✨ Youth-Oriented Branding
✨ Social Media Friendly
✨ Warm Dessert Aesthetic
Tools Used
Adobe Photoshop • Illustrator • AI-assisted Mockups
This project reflects my interest in creating branding systems that help food and lifestyle brands stand out through strong visuals and packaging experiences.
Open for freelance projects in:
• Packaging Design
• Food & Beverage Branding
• Social Media Design
• Brand Identity Systems
#PackagingDesign #FoodBranding #BrandIdentity #GraphicDesigner #CreativeDesign #ProductPackaging #VisualIdentity #DessertBrand #AdobePhotoshop #BrandDesigner #FreelanceDesigner #MockupDesign #CafeBranding #ContraCreator
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Project Description
A bold and experimental chocolate advertisement poster designed with a vintage editorial aesthetic and modern street-style composition.
This concept blends luxury chocolate branding with artistic collage elements, distressed textures, dramatic typography, and vibrant contrast colors to create a premium yet edgy campaign visual. The torn-paper layout and glossy print effects were used to give the design a high-fashion magazine feel while keeping the product as the main focus.
The rich combination of deep black, electric purple, and vibrant orange creates a visually intense composition that instantly captures attention and delivers a premium chocolate experience.
Creative Direction
• Luxury editorial-inspired poster design
• Vintage print and folded paper texture effects
• Bold contrast color palette
• Modern collage and abstract composition
• Premium product-focused storytelling
• High-energy social media advertisement aesthetic
Objective
To create a visually striking chocolate campaign that feels artistic, modern, luxurious, and emotionally engaging for digital audiences.
Tools Used
Canva • AI Design Tools • Texture & Mockup Editing Tools
Category
Luxury Product Advertisement • Poster Design • Social Media Campaign • Experimental Branding • Food Advertisement
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Bare isn't basic. It's a power move.
Clean color that does exactly what it wants. HUSH's most misunderstood shade — and its most copied.
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